Snoonu

Snoonu is Qatar’s first super-app, a comprehensive e-commerce and logistics platform founded in 2019 that consolidates essential consumer and business services into a single integrated application. The platform operates as a vertically integrated marketplace spanning food delivery, grocery shopping, pharmacy services, fashion, electronics, beauty products, gifts, and on-demand logistics (Snoosend). By aggregating thousands of merchants and restaurants onto its platform, Snoonu eliminates the need for consumers to juggle multiple applications while providing merchants with access to a high-engagement customer base of over 500,000 active users generating nearly 30 orders per user annually.

The platform primarily serves individual consumers seeking convenience and speed in their daily shopping and dining needs, complemented by a strong B2B logistics segment serving startups and SMEs throughout Qatar and increasingly across the Gulf Cooperation Council (GCC) region. Snoonu generates revenue through a multi-stream model: commission fees on vendor transactions, direct delivery charges to consumers, premium subscription offerings, and in-app advertising placements.

Snoonu’s strategic significance extends beyond commerce. As Qatar’s first startup to reach a QAR 1 billion valuation, the company validated the region’s capacity to develop scalable technology enterprises and attracted Saudi Arabia’s Jahez Group to acquire a 76.56% majority stake in a USD 300 million transaction announced in 2025. This acquisition positions Snoonu as the anchor platform for Jahez’s expansion into Qatar and integration hub for pan-GCC logistics and e-commerce consolidation. The company’s commitment to sustainability includes pilot programs with electric vehicle fleets in partnership with local automotive groups, reflecting its ambition to balance rapid growth with environmental responsibility.

Keywords: super-app, multi-vertical marketplace, food delivery, grocery delivery, e-commerce, logistics platform, GCC region, commission-based platform, subscription model, profitability, Qatari tech unicorn, sustainable delivery, last-mile logistics, on-demand services.