SaaSholic closes $30M third fund, its largest yet, betting on Latin American software exports
What's the deal? SaaSholicDealroom has a profile for this one. Try Dealroom → has closed its third fund at $30 million, the largest vehicle in the firm's history. The fund is three times bigger than its 2022 predecessor of $10 million, and a leap from its first fund of $1.5 million launched in 2019.
The strategy: SaaSholic keeps its focus on B2B software companies at the Seed stage, with room for pre-Seed deals. Entry cheques will range from $1 million to $1.5 million, higher than the second fund, with a larger reserve to follow companies into later rounds such as Series A.
Why now? The fund arrives as artificial intelligence reshapes both software products and how investors assess startups. The firm has positioned itself as "AI-Native" to anticipate market shifts.
The plan: SaaSholic wants a concentrated portfolio of about 15 startups over four years, leading rounds and setting terms. Each of the three partners will oversee roughly five companies.
Those partners are William Cordeiro, Diego Gomes (co-founder of Rock Content), and Gustavo Souza, a software sales specialist. "It's going to be one, at most two investments per year per partner. We like to have weekly follow-ups with entrepreneurs, and we don't think you could do that in a fund with 50 companies, with 80 companies," Cordeiro said (translated from Portuguese).
The backers: New investors include SpectraDealroom has a profile for this one. Try Dealroom →, which put in $7 million, alongside Evertec and tech founders such as Marcelo Lombardo (Omie), Pedro Conrade (NeonDealroom has a profile for this one. Try Dealroom →), João Pedro Resende (Hotmart), and Rodrigo Cartacho (SymplaDealroom has a profile for this one. Try Dealroom →). "Evertec has already invested more than $1 billion in the region and wanted to be close to a fund with very broad coverage in Latin America," Cordeiro said.
The thesis: SaaSholic calls its strategy the "man of the future" — backing founders who saw a transformation unfold in one market and can carry that knowledge into another. Historically, US models were adapted for Latin America; SaaSholic wants to reverse that, exporting solutions built in the region to mature markets, especially the US.
Past bets show the approach. Conta Simples spotted Brazilian demand for financial services aimed at small and medium businesses, informing SaaSholic's investment in Colombia's Mono. Clad took a Brazilian model for tackling education-sector defaults to the US.
In Fund III, roughly 30% to 40% of capital will go to this international thesis, with the rest staying in Brazilian companies.
The signal: SaaSholic's growth from $1.5 million to $30 million in six years reflects rising confidence in Latin American software — and a growing view that regional expertise can now flow outward, not just inward.
Read more: startups.com.br
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