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COMPANY PROFILE

Hotmart

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All-in-one platform for the creator economy

Amsterdam, NetherlandsFounded 2011Edtech
Valuation $1–2.5B Last recorded · 2026
Headcount 10–25k Current team size
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Hotmart and the history behind them.

At a glance

Founded
2011
Headquarters
Amsterdam, Netherlands
Sector
Edtech
Power Law
Unicorn$1–10B valuation tier

Latest news

Press, funding announcements and product moves mentioning Hotmart.

See all news

Investors

7 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed2 investors entered at this stage

  • Kees Koolen
  • Buscapé

Series A3 investors entered at this stage

Series B and later2 investors entered at this stage

Founders Hidden — book a demo/100 quality score
Key operators Hidden — book a demo quality score
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
39 countries with
team presence
🇧🇷 Brazil78.7%
🇨🇴 Colombia5.2%
🇦🇷 Argentina3.3%
🇵🇪 Peru2.4%
🇲🇽 Mexico2.3%
Top 5 of 39 shown
Web traffic by country
47M monthly visits
across markets
🇧🇷 Brazil69.8%
🇨🇴 Colombia6.6%
🇲🇽 Mexico6.5%
🇺🇸 United States3.2%
🇦🇷 Argentina2.1%
Top 5 markets shown

Investments and acquisitions

Disclosed deals where Hotmart was the backer or acquirer, 2020–2024. Toggle between venture rounds, M&A, or both. The map below is grouped by the target company's sector — the colored pill on each chip is the round type.

Portfolio analysis

5 deals across Hotmart's capital deployment.

Where the deals concentrate by sector, stage, and decade.

By sectorCount
    By stageCount
      By periodCount

        Hotmart's portfolio, mapped.

        Each chip is one company. Pill colour shows round type — green for Seed, blue for Series A, purple for B/C+, pink for late-stage, amber for M&A. Bigger sectors keep their full list behind “+ N more”.

        Stage
        Period
        5 of 5 deals

        Market sentiment

        Posts on X, past 7 days

        An AI-synthesised read of the highest-engagement posts about Hotmart on X, ranked by likes and reposts, corporate channels excluded.

        Reading the room on X — pulling top posts and synthesizing themes…

        Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

        See Hotmart on the full Dealroom platform

        Live deal flow, founder pedigree, hiring signals, revenue trajectory, and the full cap table.