Solutions Ecosystems Reports Resources Data Pricing Login Book a demo
Power Law company profile

Hotmart

Edtech · Amsterdam, Netherlands · Founded 2011 Unicorn

A public taster of the full Dealroom platform — request a demo to explore live financials, founders, funding history, and market intelligence.

Valuation
$1–2.5B
Latest valuation · 2026
Unlock exact value
Headcount
10–25k
Current team size
Unlock exact value

All-in-one platform for the creator economy

Investors

7 investors on Hotmart's cap table

Sourced from Dealroom's funding history. Investor profile links are shown where available.

Seed 2 investors entered at this stage
Buscapé
Kees Koolen
Series A 3 investors entered at this stage
Series B+ 2 investors entered at this stage

Global footprint

Where Hotmart has talent and traffic

Workforce by country
39 countries with
team presence
🇧🇷 Brazil78.7%
🇨🇴 Colombia5.2%
🇦🇷 Argentina3.3%
🇵🇪 Peru2.4%
🇲🇽 Mexico2.3%
Top 5 of 39 shown
Web traffic by country
52M monthly visits
across markets
🇧🇷 Brazil71.7%
🇨🇴 Colombia6%
🇲🇽 Mexico5.6%
🇺🇸 United States3.3%
🇦🇷 Argentina1.8%
Top 5 markets shown

Capital deployed

Hotmart's 5 investments and acquisitions.

Every disclosed deal where Hotmart appeared as a backer or acquirer, 2020–2024. Toggle between venture rounds, M&A, or both. The map below is grouped by the target company's sector — the colored pill on each chip is the round type.

Portfolio analysis

5 deals across Hotmart's capital deployment.

Where the deals concentrate by sector, stage, and decade.

By sectorCount
    By stageCount
      By periodCount

        02 · Portfolio market map

        Hotmart's portfolio, mapped.

        Each chip is one company. Pill colour shows round type — green for Seed, blue for Series A, purple for B/C+, pink for late-stage, amber for M&A. Bigger sectors keep their full list behind “+ N more”.

        Stage
        Period
        5 of 5 deals

        Sentiment on X

        What X is saying about Hotmart

        An AI-synthesized read of the highest-engagement posts about Hotmart on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

        Reading the room on X — pulling top posts and synthesizing themes…

        Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

        See Hotmart on the full Dealroom platform

        Live deal flow, founder pedigree, hiring signals, revenue trajectory, and the full cap table.