DAZN buys EverPass to enter US commercial venues market
What's the deal? DAZNDealroom has a profile for this one. Try Dealroom →, the sports streaming platform, has agreed to acquire EverPass MediaDealroom has a profile for this one. Try Dealroom →, a US media and technology company that distributes live sports to bars, restaurants, hotels, and other commercial venues. The acquisition triggers the full global launch of DAZN for BusinessDealroom has a profile for this one. Try Dealroom →, into which EverPass will rebrand.
What each side brings: EverPass, founded in 2023 by 32 EquityDealroom has a profile for this one. Try Dealroom → and RedBird Capital PartnersDealroom has a profile for this one. Try Dealroom →, holds exclusive commercial distribution rights for NFL Sunday Ticket, covering every out-of-market Sunday afternoon regular-season game. Its IP-based platform delivers premium streaming to multi-screen venues through a single commercial solution.
What changes? EverPass CEO Alex Kaplan will continue to lead the business and take on a larger role within DAZN. RedBird Capital Partners, 32 Equity, and TKO Group HoldingsDealroom has a profile for this one. Try Dealroom → become minority shareholders in DAZN. Existing EverPass customers will see no interruption to service.
What's the endgame? EverPass technology will become the foundation for DAZN's commercial venue distribution. Together, DAZN's consumer and commercial businesses aim to serve sports audiences across every major US viewing environment — from individual fans on the DAZN app to venue operators.
The deal builds on DAZN's US direct-to-consumer expansion, including recent partnerships with Top Rank Boxing and Premier Boxing Champions.
Why now? In July 2026, EverPass and DirecTVDealroom has a profile for this one. Try Dealroom → agreed to distribute NFL Sunday Ticket via satellite and streaming, securing US commercial access to the content. Beyond the NFL, EverPass carries programming from the English Premier League, UEFA Champions League, MLB, NBA, Formula 1, and more, plus distribution partnerships with PeacockDealroom has a profile for this one. Try Dealroom →, Netflix, Paramount, and Apple.
The signal: "This is an important step in DAZN's journey to become a global home of sport," said Shay Segev, chief executive officer of DAZN Group. By pairing consumer streaming with commercial venue rights, DAZN is betting that owning both the individual screen and the venue screen is the path to scale in the crowded US sports market.
Read more: advanced-television.com
Image credit: shankar s.
