StashAway acquires digital wills startup MakeGoodwill
What's the deal? Wealth manager StashAway has acquired MakeGoodwillDealroom has a profile for this one. Try Dealroom →, a Singapore-based digital wills startup. The deal is complete, and MakeGoodwill will keep operating as a standalone brand, open to people who do not use StashAway.
What each side brings: MakeGoodwill lets users create a will online in about an hour, then print and sign it before two independent witnesses. That process matches Singapore rules, which require a will to be in writing and signed with at least two witnesses present at the same time.
Why now? StashAway cited a YouGov study showing only 22% of Singaporeans have a legally drafted will. In a separate March 2026 survey of 125 StashAway clients, three in four said they did not have one.
The price angle: MakeGoodwill charges S$179 (US$140) for the service, against S$500 (US$390) to S$1,500 (US$1,200) at traditional law firms. More than 1,100 wills have been created on its platform to date.
The signal: The deal pushes StashAway beyond investing into estate planning, letting it capture more of a client's financial life. It reflects a wider push among wealth platforms to bundle services and deepen customer relationships.
Read more: techinasia.com
Image credit: Generated with Gemini
