Meela raises 13M SEK convertible, adds finance and brand chiefs for growth push
What's the deal? MeelaDealroom has a profile for this one. Try Dealroom →, a Swedish startup that matches patients with therapists, closed a convertible round of about 13,000,000 SEK (roughly $1.4 million) in December 2024, converting notes from backers including Pär-Jörgen Pärson and Annika Sten Pärson's Inner FoundationDealroom has a profile for this one. Try Dealroom →. The company is now bringing on two senior hires as it prepares to scale.
Who's joining? Sebastian Ahlskog becomes chief financial officer, arriving from Wayout WaterDealroom has a profile for this one. Try Dealroom → after earlier finance roles at cheese-alternative maker Stockeld Dreamery and gaming firm StarbreezeDealroom has a profile for this one. Try Dealroom →. Carro Levy joins as brand chief, having co-founded Heja LivetDealroom has a profile for this one. Try Dealroom → — one of Sweden's largest communities for women — and most recently worked at photobook service Once UponDealroom has a profile for this one. Try Dealroom →.
Why now? Ahlskog framed his move around what comes next. "Being part of Meela's journey heading into the next big growth phase feels very inspiring and stimulating," he said in a statement (translated from Swedish).
What's the endgame? Meela wants to make mental wellbeing more accessible and less daunting. "My task will be to build a close dialogue with the people we exist for," Levy said, adding that the company "does something completely unique in an industry where it's unfortunately often hard to find the right fit."
By the numbers: Last year Meela posted revenue of 15,900,000 SEK and a loss of 12,900,000 SEK. The convertible round sits in the 29th percentile by amount, a modest sum relative to broader funding activity.
The signal: The round is small, but pairing fresh capital with a finance chief and a brand lead points to a startup laying operational groundwork before a larger raise. For Meela, the hires signal intent to move from proving its therapist-matching model to scaling it.
Image credit: Generated with Gemini
