India's Asaya raises US$12M for skincare push at US$54.3M valuation

What's the deal? Direct-to-consumer (D2C) skincare brand Asaya has raised US$12M (roughly $9.2 million) at a post-money valuation of US$54.3M. RPSG CapitalDealroom has a profile for this one. Try Dealroom → led the round, joined by OTP VenturesDealroom has a profile for this one. Try Dealroom →, Huddle VenturesDealroom has a profile for this one. Try Dealroom →, Hyperscale VenturesDealroom has a profile for this one. Try Dealroom →, and 72 VenturesDealroom has a profile for this one. Try Dealroom →.

The details: The round mixed primary and secondary capital, with early angel investors exiting. Asaya did not disclose the split between new money and share sales.

What's the endgame? The company will put nearly 20% of the capital toward research and development. The rest goes to product expansion, distribution, and hiring.

The signal: The raise adds to steady investor appetite for India's D2C beauty and personal-care brands, where product depth and distribution reach increasingly separate the field.

Read more: economictimes.indiatimes.com

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