NICE I&T buys 93% of Vietnam's EasySalon in first local deal
What's the deal? South Korea-listed NICE Information & TelecommunicationDealroom has a profile for this one. Try Dealroom → (NICE I&T) has acquired more than 93% of Vietnamese beauty software platform EasySalonDealroom has a profile for this one. Try Dealroom →, buying out the stake held by its founder and chief executive officer. Financial terms were not disclosed. The purchase turns EasySalon into a foreign-invested company.
What each side does: Founded in 2019, EasySalon runs a software-as-a-service platform that helps hair salons, spas, barbershops, nail salons, and beauty clinics manage operations and customer experience. As of July 2026, more than 5,000 beauty businesses across 34 Vietnamese provinces used it.
The buyer: NICE I&T, listed on South Korea's KOSDAQ, provides payment infrastructure, credit card processing, and financial IT services, spanning payment gateways, POS systems, and mobile payment tools. It belongs to the NICE GroupDealroom has a profile for this one. Try Dealroom →, which also includes NICE HoldingsDealroom has a profile for this one. Try Dealroom → and credit information provider NICE Information ServiceDealroom has a profile for this one. Try Dealroom →.
Why now? The deal is NICE I&T's first M&A transaction in Vietnam and its second in Southeast Asia, following an investment in Indonesia. It gives the payments group a foothold in a fast-growing consumer-services market and a base of thousands of merchants.
Also in the digest: Vietnam's Big Investment Group JSCDealroom has a profile for this one. Try Dealroom → (BIG) has secured a commitment of up to $5 million in equity from private capital firm Brookland Group & Partners LimitedDealroom has a profile for this one. Try Dealroom →, its first international capital raise. The two signed a strategic partnership on August 7, 2026.
What BIG will do with it: The money will fund acquisitions in hospitality and the food, beverage, and entertainment sectors in central Ho Chi Minh City, with individual deals financed separately as they close. BIG operates five member companies across hospitality, food and beverage, agricultural commodity trading and export, and property brokerage.
The endgame: BIG plans to grow its hospitality arm through an asset-light model of management contracts, leasebacks, and franchises. It is targeting 650 hotel rooms in 2026, 2,750 by 2029, and 8,750 by 2035. The company is also seeking to move its shares from the Unlisted Public Company Market to the Ho Chi Minh Stock Exchange by September 2026.
The signal: Both deals point to foreign and domestic capital chasing Vietnam's consumer economy — from beauty-services software to hotels and dining. For NICE I&T, owning a merchant platform is a natural extension of its payments business; for BIG, outside equity marks a step toward scale and a public listing.
Read more: DealStreetAsia
Image credit: Generated with Gemini
