Aston Martin sells minority stake in F1 team to Johnson & Johnson heir
What's the deal? Aston MartinDealroom has a profile for this one. Try Dealroom →'s Formula 1 team has sold a minority stake to Robert Wood Johnson, the Johnson & JohnsonDealroom has a profile for this one. Try Dealroom → heir and former US Ambassador to the UK. Johnson joins the board of directors and will support commercial growth, particularly in the United States.
Who stays in charge? Lawrence Stroll remains executive chairman and controlling shareholder, continuing to manage and oversee the Silverstone-based company. Johnson will not be involved in daily management.
Why now? Johnson brings commercial interests spanning the NFL and the English Premier LeagueDealroom has a profile for this one. Try Dealroom →, and the deal is aimed at attracting new partnerships from America. Formula 1's US fan base is growing rapidly, and the team wants to capitalise on that momentum.
What's the endgame? Stroll welcomed "Woody to the Aston Martin family," saying his "experience, passion, and investment further strengthen our position in this new phase." Johnson, who served as ambassador from 2017 to 2021, said he wants to help "build an organization capable of competing at the highest levels of this sport."
The signal: The stake reflects how F1 teams increasingly court American capital and investors as the sport expands in the US market. For Aston Martin, tapping a well-connected owner with US sports credentials is a bet on turning commercial reach into competitive gains.
Read more: F1 in generale
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