Ekatra Jewels raises US$1.36M at US$13.6M valuation
What's the deal? Ekatra JewelsDealroom has a profile for this one. Try Dealroom → has raised US$1.36M in strategic investment at a US$13.6M valuation, within 100 days of launch. The capital will support brand building, retail expansion and product innovation across India and international markets.
What does the company do? Ekatra operates a vertically integrated, farm-to-finger jewellery model. It grows and cuts its own Type IIa lab-grown diamonds and holds four patented cuts, including the 108-facet Shristi Ratna, alongside proprietary hollow-gold construction technology.
Who's involved? Ekta KapoorDealroom has a profile for this one. Try Dealroom → has joined Ekatra Jewels as a co-founder and strategic investor, while Sussanne KhanDealroom has a profile for this one. Try Dealroom → is a co-founder and design director. The company was founded by Pavitra Gandhi.
The product: Khan's OH MY GOLD collection combines real gold, engineering and Indian lab-grown diamonds. Its lightweight pieces use hollow construction to deliver a substantial look with less gold.
The signal: Ekatra's raise reflects growing interest in lab-grown diamonds and vertically integrated luxury brands in India. Its proposition combines celebrity-backed brand building with patented jewellery technology and control of the supply chain.
Read more: Adgully · Indian Broadcasting World
Image credit: Generated with Gemini
