THL Partners buys majority stake in Denmark's Queue-it
What's the deal? THL PartnersDealroom has a profile for this one. Try Dealroom → has agreed to take a majority stake in Queue-itDealroom has a profile for this one. Try Dealroom →, the Danish online traffic orchestration platform. THL will invest through its Automation Fund II, buying out selling shareholder GRODealroom has a profile for this one. Try Dealroom →. Financial terms were not disclosed.
What does Queue-it do? Founded and headquartered in Denmark, it helps enterprises and public organisations manage online traffic surges, protect digital infrastructure, and block bots and abuse. Its platform operates across ticketing, retail, government, and financial services.
What's the endgame? THL and Queue-it plan to accelerate product development and expand the company's global reach. The buyout builds on THL's focus on IT Operations Data — software that helps organisations run and secure complex digital infrastructure.
Why now? THL is betting on rising demand for traffic management as AI reshapes online activity. "We believe the company is well positioned to benefit from the growing need for intelligent traffic orchestration, particularly as AI changes the nature and volume of online traffic," said Jordan Welu, managing director at THL.
The firm also flagged a commitment to Queue-it's roots. It is "committed to preserving the values and identity that have made Queue-it successful," Welu said, referencing the culture built in Copenhagen.
What the founders say? "We are excited to partner with THL as we enter a new chapter in Queue-it's journey," said chief executive officer Jesper Essendrop. GRO's managing partner Lars Dybkjær called the company "a true global category leader," citing a track record of growth and improving profitability.
The deal remains subject to customary conditions, including regulatory approvals. Houlihan LokeyDealroom has a profile for this one. Try Dealroom → advised Queue-it; Freshfields US LLPDealroom has a profile for this one. Try Dealroom → acted for THL.
The signal: The buyout marks a shift for a Nordic startup that scaled into a global player, now backed by a mid-market private equity firm. It reflects growing investor conviction that AI-driven traffic — from bots to surging demand — turns infrastructure resilience into a mission-critical software category.
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Image credit: Generated with Gemini
