Cubbi lands Dragons' Den investment for its parenting discount app

What's the deal? Cubbi, a Birmingham-based money-saving app for new and expecting parents, has secured investment on the BBC's Dragons' Den . Founded by sisters Olivia and Tanyka Davson, the platform bagged £50,000 from guest investor Susie MaDealroom has a profile for this one. Try Dealroom →, offering discounts on everything from baby essentials to fitness, beauty and coffee treats.

Why it matters: The founders pitch Cubbi as "like UnidaysDealroom has a profile for this one. Try Dealroom → for parents," borrowing the student-discount model and applying it to families. The app already helps tens of thousands of UK households cut everyday costs by connecting them with hundreds of partner brands.

The signal: Discount platforms built around a specific audience continue to draw backing, as founders bet that grouping deals for parents can win loyalty the way student schemes have.

Read more: Ground News