Belgium's Visiblie raises €500K to boost brands in AI search
Belgian startup Visiblie has raised €500,000 through a convertible loan to grow in the SME market and expand abroad.
The round drew backing from Seeder Fund, BeAngels, and technology entrepreneur Steven Tielemans, who joins as a board advisor.
Founded in 2025 by Gilles Praet and Domien Van Damme, Visiblie helps businesses understand and improve how they appear in AI-generated search results.
Its platform pairs a six-phase visibility framework with an AI agent that implements recommendations under human supervision, using industry-specific datasets tuned to each sector's rules.
Demand for AI search optimisation is climbing as tools like ChatGPT reshape how people find information online.
"Anyone can build a tracking dashboard. The difference is in the data," said Praet. "An insurer plays by different rules than a SaaS company because of compliance, regulation, and specialist language."
Visiblie says it serves hundreds of users across Belgium, the Middle East, Mexico, Australia, and Singapore.
It has partnered with agencies in several markets and signed an agreement with PwC covering regulated sectors, including financial services and insurance.
The AI visibility space is crowded, and rivals can copy tracking dashboards quickly.
Visiblie is betting its sector-specific data sets it apart, but proving that edge at scale — and against bigger players — remains the test.
Visiblie's pitch — that generative engine optimisation is a discipline distinct from classic SEO — mirrors a broader reframing of AI as a deployment layer sitting inside other sectors rather than a standalone product. Its PwC tie-up and sector-specific datasets suggest the early-stage startup is betting that regulated industries like insurance and financial services, where compliance and specialist language matter most, are where a defensible edge lies.
Read more: Tech.eu
Image credit: Serpstat
