Google invests ~$75M in A24 for AI partnership
What's the deal? Google is investing roughly $75 million in independent movie studio A24 as part of a new artificial intelligence research partnership, according to the Wall Street Journal.
It marks the first time the AlphabetDealroom has a profile for this one. Try Dealroom → unit has taken a stake in a film studio, despite its huge entertainment presence through YouTube.
Google's DeepMind AI unit and A24 plan to build new tools for movie production and distribution.
Why now? A24's revenue has more than doubled over the past two years as it raised film budgets and expanded into unscripted television, music, and theatre.
The studio, behind recent films "Backrooms" and "Marty Supreme," last raised money in 2024, when Thrive Capital led a round valuing it at $3.5 billion.
Google's stake roughly matches what Thrive contributed then.
What could go wrong? AI in filmmaking remains divisive, with creatives wary of tools that could displace jobs across the industry.
A24 built its brand on auteur-driven storytelling, and a tech tie-up risks friction with the talent that defines it.
The signal: The deal lands A24 — now a late-stage entertainment company — its first corporate backer in Google AIDealroom has a profile for this one. Try Dealroom →, a notable shift from the investment funds like Thrive Capital that have bankrolled it to date. The tie-up signals that DeepMind sees auteur-driven studios, not just streaming platforms, as testing grounds for its production tools.
Read more: au.investing.com
