Multitude acquires majority stake in Finnish comparison platform Sortter
What's the deal? MultitudeDealroom has a profile for this one. Try Dealroom → AG, a listed European fintech company, has signed an agreement to acquire a majority stake in SortterDealroom has a profile for this one. Try Dealroom → Oy, a Finnish financial services comparison platform. Multitude first invested in Sortter in 2023, taking a 19.97% stake. It is now expanding that to a controlling position.
Sortter, founded in 2018, runs a digital comparison platform that connects consumers and SMEs with financing providers in Finland. It generated €17.2M in revenue and €1.6M in net profit in 2025.
Following the deal, Sortter will continue to operate independently under its own brand, platform model, and management team. Markus Huhdanpää remains chief executive officer.
Why now? Multitude has had two years to evaluate Sortter from the inside since its initial minority investment. The Finnish company has been on a profitable growth trajectory, giving Multitude confidence to deepen its commitment.
The acquisition fits Multitude's broader Growth Platform strategy, which aims to diversify revenue beyond its core digital lending and online banking businesses. Sortter adds an incremental fee income stream — a lighter-risk model compared to balance-sheet lending.
What could go wrong? Comparison platforms depend on a healthy, competitive lending market. A consolidation among Finnish financing providers or a downturn in consumer and SME borrowing could shrink Sortter's addressable market.
There's also the classic tension between independence and ownership. Sortter's value hinges on being a neutral marketplace — if lenders perceive bias toward Multitude's own products, the platform's credibility could erode.
The signal: Multitude's move from minority to majority shareholder in an early-growth comparison platform underscores a growing pattern among late-growth European fintechs: acquiring fee-based distribution layers to diversify away from balance-sheet-heavy lending. With Sortter already profitable at €1.6 million net income, the deal offers Multitude a low-risk route to top-of-funnel consumer and SME demand — without additional credit exposure.
Read more: globenewswire.com
