Campions Group snaps up third London estate agency in five weeks
What's the deal? Campions GroupDealroom has a profile for this one. Try Dealroom →, the London-focused estate agency group, has acquired Battersea & Nine Elms EstatesDealroom has a profile for this one. Try Dealroom → — its third acquisition in just over a month. The deal follows recent purchases of Aston ChaseDealroom has a profile for this one. Try Dealroom → and the residential agency division of Madison Brook.
Battersea & Nine Elms Estates operates in the Nine Elms regeneration area and around Battersea Power Station. It will continue to trade under its existing brand.
Campions Group was founded in 2023 and operates across sales, lettings, new homes, and property management. It owns brands including Chestertons, Chase Buchanan, Retirement Homesearch, and Campions Lettings & Management.
Why now? The acquisition spree aligns with Campions' strategic pivot to focus exclusively on London, after revealing plans earlier this year to exit operations in the South West. Three deals in five weeks suggests the group is moving fast to consolidate its footprint across the capital.
Richard Davies, director of UK operations at Campions, called Battersea & Nine Elms Estates "a highly respected business with deep roots in one of London's most dynamic residential markets."
What could go wrong? Rapid-fire acquisitions carry integration risk. Absorbing three businesses in quick succession could stretch management bandwidth, and maintaining each brand's identity while extracting value from the portfolio is no small task.
The signal: Campions Group, classified as a breakout-stage company by Dealroom despite being founded only in 2023, is hoovering up agencies at different maturity levels — from the mature, prime-focused Aston Chase to early-growth specialist Battersea & Nine Elms Estates. That mix suggests a deliberate strategy to assemble a portfolio spanning London's luxury and regeneration segments simultaneously. With the group shedding its South West operations to fund a London-only bet, the speed of consolidation points to confidence that the capital's fragmented agency landscape still has plenty of value left on the table.
Read more: propertyindustryeye.com
