Scopely buys majority stake in Loom Games at $1B+ valuation
What’s the deal? Scopely has acquired a majority stake in Istanbul-based Loom Games, the studio behind hybrid-casual hit Pixel Flow. The performance-based deal values the company at more than $1 billion.
Loom Games was founded in 2025 by chief executive officer Kübra GündoğanDealroom has a profile for this one. Try Dealroom → and chief technology officerEmre ÇelikDealroom has a profile for this one. Try Dealroom →. The 20-person team will continue to operate from Istanbul, with both founders staying on to lead the studio.
Pixel Flow launched in late 2025 and has surpassed 10 million players worldwide. It has broken into the top-20 grossing charts in the US and previously reached seven figures in daily revenue through ads and in-app purchases.
The acquisition follows a seed round announced in January from Arcadia Gaming PartnersDealroom has a profile for this one. Try Dealroom → and e2vcDealroom has a profile for this one. Try Dealroom →.
Why now? Pixel Flow’s rapid rise made Loom Games a fast-moving target. Scopely said it is one of the few casual titles released in the past year to enter the monthly top-20 grossing rankings in the US.
For Scopely, the deal expands its footprint in Türkiye and deepens its push into hybrid-casual games. The publisher, owned by Saudi-backed Savvy Games GroupDealroom has a profile for this one. Try Dealroom →, has been actively adding studios and franchises to its portfolio.
The structure — tied to multi-year performance — suggests Scopely is betting on continued growth rather than a short-lived hit.
What could go wrong? Hybrid-casual games can be volatile. Player tastes shift quickly, and sustaining top-grossing momentum is difficult.
A performance-based structure also raises pressure on a small team. Scaling from a breakout title to a durable franchise will test Loom’s resources and processes.
Integration risk remains. Preserving creative autonomy inside a larger publisher is often harder in practice than in principle.
The signal: The deal underscores Türkiye’s emergence as a mobile games hub capable of producing billion-dollar studios. Loom Games reached a unicorn valuation within a year of founding.
It also highlights sustained appetite for high-performing mobile assets. Even in a cautious funding climate, breakout traction — 10 million players and top-20 US rankings — can command a $1B-plus valuation.
For Scopely, the strategy is clear: acquire proven teams early, plug them into its operating system, and scale globally. For founders, the message is equally blunt — fast traction still drives outsized outcomes.
Sources:
Game Developer
Games Industry.biz
Pocket Gamer.biz
A.M.
