Vibe’s $100M Run Rate Paves the Way to Democratize TV Advertising

Vibe.co has raised $50 million in a Series B , led by Hedosophia, bringing its valuation to approximately $410 million . The round included participation from existing investors Elaia and Singular, as well as new backers like QuantumLight and prominent industry angels.

Vibe.co is an ad tech startup that empowers performance marketers to buy connected TV (CTV) ads with precision—bringing targeting, creative, and optimization tools normally seen in digital marketing to the TV screen. It has signed over 5,000 advertisers, operates across major streaming platforms (e.g. Disney+, Roku), and claims to have reached a $100 million revenue run rate .

A key differentiator is its AI-powered creative studio , which can generate video ads from as little as a business name or URL. Currently, Vibe reports that over 10 % of ad creatives run on its platform are AI-generated, with plans to scale that to 30 % by 2026 and even 95 % by 2028.

Vibe’s strategy is to make TV advertising as accessible and measurable as ads on social media. It uses proprietary data assets and its recommendation engine to deliver granular targeting and incrementality measurement. The new funding will fuel product development (especially AI/agentic features), deepen integrations with streaming publishers, and expand its presence in U.S. CTV markets.

Source: GlobeNewswire

M.A.