COMPANY PROFILE

Vibe

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Advertises brand on CTV and OTT content with Vibe's self-serve ad platform

Chicago, United StatesFounded 2021Marketing

Valuation $250–500M Last recorded · 2025

Revenue $100–500M Latest reported FY

Headcount 100–500 Current team size

Total funding $50–100M Disclosed equity funding

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About Vibe

Vibe.co is a digital advertising platform that specializes in streaming apps and TV channels. The company provides a user-friendly platform for businesses to advertise their products or services on over 500 apps and channels, including sports, movies, TV shows, local news, and Hispanic content. This broad range of channels allows businesses to reach a wide audience, from local communities to nationwide households, totaling up to 120 million households.

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The company's primary clients are small to medium-sized businesses that are looking to increase their visibility and reach their target audience more effectively. Vibe.co's platform allows these businesses to target viewers based on socio-demographic characteristics, interests, and intent-to-buy, ensuring that their ads are shown to the audiences who are most likely to be interested in their products or services.

Vibe.co operates in the digital advertising market, which has seen significant growth with the rise of streaming services. The company's business model is based on a cost-per-view system, meaning businesses only pay when their ad is viewed. This model, combined with the ability to target specific audiences, can lead to a higher return on investment for advertisers.

In terms of revenue generation, Vibe.co makes money by charging businesses for the ads they run on the platform. The cost is determined by the number of views the ad receives, which is known as 'cost per view'. This model ensures that businesses only pay for ads that are actually viewed, making it a cost-effective advertising solution.

Source: Dealroom company data