NicoSEO
Boutique SEO & GEO (Generative Engine Optimization) consultancy
The founders
The company
NicoSEO is a boutique SEO and GEO (Generative Engine Optimization) consultancy out of Bogotá, offering technical SEO audits, content strategy on cluster/hub architectures, site migrations, News SEO and Looker Studio dashboards. The twist: it also prepares brands for AI search — AI Overviews, ChatGPT and generative engines — for eCommerce, media and B2B clients across Latin America, the US and Europe.
Search is fracturing as AI Overviews and chat assistants absorb queries that once landed on blue links, and most brands have no strategy for showing up inside generative answers. A consultancy built for both classic SEO and GEO from day one is timed to that shift.
Founded in 2026 by Nicolás Cómbita, the consultancy grows out of his work as a communications specialist and SEO growth practitioner, including SEO strategy for major Colombian media outlets Caracol TV and Revista Cambio.
The founder's editorial-media background maps neatly onto News SEO for Google Discover and Top Stories — a niche few generalist agencies serve well. As a boutique, the promise is senior attention rather than scale, which is the trade-off to weigh.
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