Laqeeni
Online directory for vetted local trade professionals.
The founders
The company
Laqeeni is a free online directory of vetted independent tradespeople across Saudi Arabia — plumbers, electricians, AC technicians, painters, carpenters, cleaners and 35+ other trades in Riyadh, Jeddah and the Eastern Province. Customers message tradespeople directly on WhatsApp, and Laqeeni takes no commission.
Finding a reliable tradesperson in Saudi cities still runs on word-of-mouth and guesswork; Laqeeni formalises that into a searchable, vetted directory just as WhatsApp remains the default way people actually book services.
Founded in 2026 and based in Riyadh, Laqeeni leans into a deliberately simple premise: cut out the middleman markup and let customers deal with tradespeople directly, backed by free Arabic and English guides on typical prices and what to ask before hiring.
The company is led by founder Christopher Joseph, building in Riyadh with a clear, no-commission model rather than chasing a complex marketplace from day one.
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