iCraft Education

iCraft Education builds art-integrated K-8 curriculum and learning resources for the Indian market, supplying activity-based books and teacher training to schools. Its methodology teaches subjects through hands-on art — fractions via paper folding, rotation via movement and choreography.

India's NEP 2020 has pushed art-integrated and experiential learning up the policy agenda, and iCraft says it redesigned its curriculum in 2021 to align with those standards. That gives schools a concrete reason to adopt resources built for the new framework.

The company was co-founded by Forum Shah, who also founded the art and supply brand iCraft, and Hemali Karinga. It grew out of a bet that art isn't a break from learning, but a way to teach the core subjects themselves.

Forum Shah brings a creative-application background from the iCraft brand, while co-founder Hemali Karinga is an art educator and curriculum designer with expertise in child psychology and art therapy. The company already reports a network of over 500 schools across CBSE, ICSE and State Boards.