BemTrato
Digital marketplace for professional pet care services.
The founders
The company
BemTrato is a Portuguese marketplace connecting pet owners with groomers, pet sitters, dog walkers and pet hotels. It's free for owners, charges professionals 0% commission on bookings, and bundles BemTrato Pro — a booking system with calendars, staff and client management, automatic notifications and a widget pros can embed on their own site.
Pet care remains a fragmented, word-of-mouth market in Portugal, where finding a trusted groomer or sitter still often means phone calls and guesswork. BemTrato is betting owners want transparent prices and online booking, while small pet businesses want software that doesn't skim their margins.
Founded in 2026 in Viana do Castelo by Sylvain de Lange, BemTrato sets out to make pet care easier to find and more professional for both sides of the market. The company frames the problem as one of trust and transparency rather than supply.
It's early days and a solo-founder build, so execution is the story to watch. The clearest signal so far is a product that's already specced out in detail — from the consumer marketplace to a full back-office tool for professionals.
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