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Zonoff

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Zonoff | Zonoff provides a comprehensive, white-label home automation platform to big brands in several vertical markets including retail, home construction, telco/I.

Malvern, United StatesFounded 2011Other B2B Software
Valuation $100–250M Last recorded · 2014
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Zonoff and the history behind them.

About Zonoff

Zonoff was a company that provided a white-label Consumer Internet of Things (IoT) software and services platform, founded in 2011 by Mike Harris, who also served as its CEO. The company's mission was to enable major brands to launch smart home products for the mass market. Harris's prior experience as the founder and CEO of a systems integration company, which was sold to a national security provider, informed Zonoff's direction in the home automation space.

The company's core offering was an enterprise-scale Consumer IoT Platform designed for interoperability and reliability. This platform included the Z1 Software Suite, a user interface framework, hardware reference designs, data analytics, and an ecosystem of compatible devices. Zonoff's business model focused on providing this end-to-end solution to brands in sectors like retail, telecommunications, and new home construction, allowing them to offer smart home solutions under their own branding. Notable clients included the home security company ADT.

In December 2014, Zonoff received a significant funding round from ADT. A major turning point occurred in March 2017 when the company was effectively acquired by Ring, the video doorbell maker. As part of the deal, Zonoff's technology and its entire team, including engineers and leadership, transitioned to Ring to develop a comprehensive home security system. This move was framed as an acqui-hire. Subsequently, Ring itself was acquired by Amazon in 2018, integrating the foundational technology and expertise originally developed at Zonoff into Amazon's smart home and home automation offerings.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2011
Headquarters
Malvern, United States
Employees
3
Open positions
None listed
Dealroom signal
59.4/100
Industry
Telecom, Enterprise Software
Sector
Other B2B Software, Telecommunications, Retail, Security, Hard Tech, DT and LS
Technology
Hardware, Deep Tech, IoT InternetOfThings
Business model
SaaS
Client focus
b2b

Funding history

3 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES B✓Equity / VC Dec 2014 $32M $127M Valhalla Partners · Grotech Ventures —
SERIES A✓Equity / VC Apr 2013 $3.8M $15M Grotech Ventures · Valhalla Partners —
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Growth signals

Zonoff website traffic

Latest recorded traffic for Zonoff is 16K monthly website visits, up 180.7% over the last three months. Zonoff's team grew 0% over the past year.

Latest monthly visits16K 3-month web change+180.7% 1-year team growth0%
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Similar companies

Closest operating peers by Dealroom taxonomy

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Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

4 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A2 investors entered at this stage

  • Grotech Ventures
  • Valhalla Partners

Other known investors2 additional known investors

  • Ben Franklin Technology Partners of Southeastern Pennsylvania
  • Project Liberty Digital Incubator
Team profiled 10 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 2 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
🇺🇸 United States · Malvern HQ
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Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Zonoff on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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