F
Foodsmart
Foodsmart is a telehealth network of registered dietitians dedicated to simplifying healthy eating for everyone
About Foodsmart
Foodsmart is a health-focused startup that aims to revolutionize the way people approach nutrition and meal planning. The company operates in the health and wellness market, specifically targeting individuals and families looking to improve their dietary habits and overall health. Foodsmart offers a comprehensive platform that integrates dietary assessments, nutrition counseling from dietitians, and online food ordering. This unique combination allows users to receive personalized meal plans and have healthy food delivered directly to their doorsteps through partnerships with Instacart, Grubhub, and Walmart.
The primary clients of Foodsmart are individuals seeking to improve their health through better nutrition. This includes people with specific health conditions, such as hypertension, as well as those who are food insecure. Foodsmart's services are also beneficial for families looking to streamline meal planning and make healthier food choices.
Foodsmart's business model is based on a subscription service where members pay for access to the platform's various tools and resources. These include personalized meal plans, access to thousands of healthy recipes, and the ability to order food online. Additionally, Foodsmart offers a rewards program called "Foodsmart Bucks," which allows members to save money on groceries, further incentivizing the use of the platform.
The company makes money through subscription fees and partnerships with food delivery services. By providing a seamless integration of dietary assessments, nutrition counseling, and food delivery, Foodsmart offers a unique value proposition that sets it apart from traditional meal planning and food delivery services.
In summary, Foodsmart is a mission-driven organization that leverages technology and personalized nutrition counseling to help individuals and families eat healthier and achieve their health goals. The company's innovative approach and partnerships with major food delivery services make it a standout player in the health and wellness market.
Source: Dealroom company dataAt a glance
- Status
- Operational
- Founded
- 2010
- Headquarters
- San Francisco, United States
- Employees
- 655
- Open positions
- 5
- Dealroom signal
- 83.2/100
- Industry
- Health
- Sub-industry
- Health Platform, Food Logistics & Delivery, Innovative Food
- Sector
- Health Tech & Medtech, Dietary Supplements, Telemedicine, Superfood, Nutrition, Sustainable Development Goals, Hard Tech
- Technology
- Mobile app
- Business model
- Marketplace & ecommerce
- Client focus
- b2b, b2c
- Investment activity
- 1 company, latest Nov 2016
- Capital deployed
- —
- Preferred round
- ACQUISITION
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| GROWTH EQUITY VCOther financing | Jun 2024 | $200M | — | The Rise Fund (TPG) | ↗ |
| SERIES COther financing | Jan 2024 | $10M | $144M | American College of Cardiology · Advocate Health · Intermountain Healthcare · Memorial Hermann Health System | ↗ |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for Foodsmart is 160K monthly website visits, down 11.1% over the last three months. Foodsmart's team declined 3% over the past year.
Open positions
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed4 investors entered at this stage
Bee Partners
Great Oaks Venture Capital
Alchemist Accelerator
Rock Health Capital
Series A8 investors entered at this stage
Founder Collective
Rally Ventures
Excel Venture Management
HealthTech Capital
Mayfield
Closed Loop Capital
Seventure Partners
Zaffre Investments
Series B and later13 investors entered at this stage
Fritz Lanman- TFThe Social Entrepreneurs Fund
- LBLarry Berger
Advocate Aurora Health- SJShawn Jenkins
- COClarence Otis
New Ground Ventures
American College of Cardiology
Advocate Health
Intermountain Healthcare
Memorial Hermann Health System- 6V62 Ventures
The Rise Fund (TPG)
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Foodsmart on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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