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Foodsmart

Health Tech & Medtech · San Francisco, United States · Founded 2010

Foodsmart is a health-focused startup that aims to revolutionize the way people approach nutrition and meal planning. The company operates in the health and wellness market, specifically targeting individuals and families looking to improve their dietary habits and overall health. Foodsmart offers a comprehensive platform that integrates dietary assessments, nutrition counseling from dietitians, and online food ordering. This unique combination allows users to receive personalized meal plans and have healthy food delivered directly to their doorsteps through partnerships with Instacart, Grubhub, and Walmart. The primary clients of Foodsmart are individuals seeking to improve their health through better nutrition. This includes people with specific health conditions, such as hypertension, as well as those who are food insecure. Foodsmart's services are also beneficial for families looking to streamline meal planning and make healthier food choices. Foodsmart's business model is based on a subscription service where members pay for access to the platform's various tools and resources. These include personalized meal plans, access to thousands of healthy recipes, and the ability to order food online. Additionally, Foodsmart offers a rewards program called "Foodsmart Bucks," which allows members to save money on groceries, further incentivizing the use of the platform. The company makes money through subscription fees and partnerships with food delivery services. By providing a seamless integration of dietary assessments, nutrition counseling, and food delivery, Foodsmart offers a unique value proposition that sets it apart from traditional meal planning and food delivery services. In summary, Foodsmart is a mission-driven organization that leverages technology and personalized nutrition counseling to help individuals and families eat healthier and achieve their health goals. The company's innovative approach and partnerships with major food delivery services make it a standout player in the health and wellness market. Keywords: nutrition, meal planning, dietitian, food delivery, health, wellness, personalized, subscription, food insecurity, hypertension.

Valuation
$100–500M
Latest valuation · 2024
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Revenue
$100–500M
Latest reported FY
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Headcount
500–1k
Current team size
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Total funding Pre-IPO
$100–500M
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Investors

25 investors on Foodsmart's cap table

Sourced from Dealroom's funding history. Investor profile links are shown where available.

Seed 4 investors entered at this stage
Bee Partners
Great Oaks Venture Capital
Alchemist Accelerator
Rock Health Capital
Series A 8 investors entered at this stage
Founder Collective
Rally Ventures
Excel Venture Management
HealthTech Capital
Mayfield
Closed Loop Capital
Seventure Partners
Zaffre Investments
Series B+ 13 investors entered at this stage
Fritz Lanman
The Social Entrepreneurs Fund
Larry Berger
Advocate Aurora Health
Shawn Jenkins
Clarence Otis
New Ground Ventures
American College of Cardiology
Advocate Health
Intermountain Healthcare
Memorial Hermann Health System
62 Ventures
The Rise Fund (TPG)

Global footprint

Where Foodsmart has talent and traffic

Workforce by country
4 countries with
team presence
🇺🇸 United States95.3%
🇮🇳 India3.6%
🇨🇭 Switzerland0.2%
🇩🇴 Dominican Republic0.2%
4 countries shown

Talent graph

The shape of Foodsmart's talent

Dealroom maps Foodsmart's team person by person — pinpointing the standout operators and scoring them across the six dimensions investors underwrite. The counts and shape below are a public preview; the named individuals and exact scores live in the platform.

43 team members profilednamed & role-tagged by Dealroom
655 employeestotal headcount
3 executives & foundersidentified by name
DimensionScore
AI Talent Score hidden — book a demo
Engineering Score hidden — book a demo
Product Score hidden — book a demo
Go-to-market Score hidden — book a demo
Leadership Score hidden — book a demo
Research Score hidden — book a demo
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Source: Dealroom Talent Intelligence. Public profiles show counts and the team's shape only — request a demo for the named individuals, per-person seniority and tenure, and team benchmarks vs peers.

Market sentiment

What the market is saying about Foodsmart

An AI-synthesized read of the highest-engagement posts about Foodsmart on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

See Foodsmart on the full Dealroom platform

Live deal flow, founder pedigree, hiring signals, revenue trajectory, and the full cap table.