Z
Zaius
Zaius makes behavioral marketing easy
About Zaius
Zaius is a dynamic startup that specializes in providing advanced marketing solutions for eCommerce businesses. The company operates in the digital marketing and customer data platform (CDP) market, catering primarily to marketers, merchandisers, service advertisers, and agencies. Zaius offers a comprehensive suite of tools that enable businesses to build and deploy marketing campaigns, integrate with various marketing systems, and enhance customer experiences through services like loyalty programs and commerce solutions.
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The core of Zaius's offering is its Customer Data Platform, which unifies customer profiles and segments them based on behavior. This allows businesses to gain deep insights into their customers, enabling personalized marketing efforts. By leveraging predictive recommendations and analytics, Zaius helps companies optimize their customer lifecycle and improve relevance in their marketing strategies.
Zaius's business model revolves around a subscription-based service where clients pay for access to its platform and tools. The company generates revenue by offering different product packages tailored to the needs of various industries, including apparel, health, beauty, food, beverage, and sporting goods. Additionally, Zaius provides specialized programs for advertisers and agencies, helping them enhance their advertising efforts and grow their customer base.
In summary, Zaius empowers eCommerce brands to maximize their marketing potential through data-driven insights and automation. By integrating with existing marketing systems and offering a range of customizable solutions, Zaius helps businesses increase customer loyalty, drive conversions, and ultimately boost their revenue.
At a glance
- Status
- Acquired
- Founded
- 2012
- Headquarters
- Cambridge, United States
- Employees
- 4
- Open positions
- None listed
- Dealroom signal
- 61.0/100
- Industry
- Marketing
- Sub-industry
- Marketing Analytics
- Sector
- Marketing, App, Adtech, SaaS, Platform, Automated Technology
- Technology
- Big Data
- Client focus
- b2b
Latest news
Press, funding announcements and product moves mentioning Zaius.
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| ACQUISITIONOther financing | Mar 2021 | $0 | — | Optimizely | — |
| SERIES BOther financing | Apr 2018 | $30M | $120M | Insight Partners | — |
Growth signals
Latest recorded traffic for Zaius is 54K monthly website visits, up 58.8% over the last three months. Zaius's team declined 20% over the past year.
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Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A4 investors entered at this stage
Matrix Partners
Underscore VC
Leaders Fund
Insight Partners
Other known investors1 additional known investor
Optimizely
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Zaius on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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