Adaptiv.io

Adaptiv.io, founded in 2007 by David S Lee, operated as a provider of back-end digital game management and mobile marketing automation services. The company was headquartered in Newport Beach, California. Its primary focus was on assisting mobile and online game publishers with the design, funding, launch, operation, and growth of multi-platform games.

The firm's core offering was a cross-channel and cross-platform marketing automation system designed to deliver real-time analysis and actions to maximize revenue. This platform enabled digital marketers and app publishers to improve user engagement and monetization by streamlining their marketing programs across various channels. By aggregating third-party data and automating user engagement, Adaptiv.io aimed to allow marketers to concentrate on their most valuable customers. The system featured integrations with major analytics platforms, including Google Analytics, Adobe Analytics, Localytics, Kahuna, and MixPanel, which could be added to its system.

In November 2012, the company secured $10 million in a Series A funding round. Subsequently, on November 11, 2015, Adaptiv.io was acquired by Swrve, a mobile marketing engagement company, as part of a $30 million funding and acquisition round for Swrve. The acquisition was intended to expand Swrve's position in the mobile marketing engagement sector. At the time of its acquisition, Adaptiv.io had been categorized as a company generating revenue.

Keywords: mobile marketing automation, digital game management, cross-platform marketing, user engagement, monetization, real-time analytics, app publishers, game publishers, data automation, mobile marketing engagement, Swrve acquisition, David S Lee, back-end infrastructure, multi-platform games, user retention, marketing analytics, ad-tech, mobile gaming services, customer data platform, marketing automation software