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YouDo

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Moscow, RussiaFounded 2012eCommerce & Marketplaces
Valuation $100–250M Last recorded · 2018
Revenue <$1M Latest reported FY
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for YouDo and the history behind them.

About YouDo

YouDo, a boutique software development agency headquartered in Wellington, New Zealand, specializes in creating custom digital solutions for businesses with complex operational needs. The firm operates on the principle that software should be tailored to a company's unique processes and people, not the other way around.

The company's business model is centered on a service-based approach, where it partners with clients to design and build bespoke software. A key aspect of their strategy is that the intellectual property of the developed software belongs entirely to the client, providing them with a tangible and proprietary asset. This approach fosters long-term relationships, with YouDo offering ongoing support to ensure the solutions evolve with market trends and business growth.

YouDo primarily serves clients in the energy, finance, and startup sectors across New Zealand and Australia. Their portfolio includes work for some of New Zealand's largest state-owned enterprises and power companies, as well as financial market traders and disruptive startups. For instance, they have developed a hedging tool for Genesis Energy, an interruptible load trading system for WEL Networks, and a portal for Techemynt to support a New Zealand dollar stable coin. The company is led by CEO Kari Reiterer and Client Director Steve Chevallier-Boutell, with a board that includes Greig Robertson, Tone Borren, and Fran Strajnar.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2012
Headquarters
Moscow, Russia
Employees
15
Open positions
None listed
Dealroom signal
27.3/100
Industry
Home Living, Enterprise Software
Sector
eCommerce & Marketplaces, Outsourcing, Recruitment, Advertising, Search Engine, Directory, Home Improvement, Real Estate Services
Business model
Marketplace & ecommerce, SaaS
Client focus
b2b, b2c

Funding history

5 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES D✓Equity / VC Sep 2018 $17M $68M Flint Capital · MTS Systems · United Capital Partners · Sistema Venture Capital ↗
SERIES C✓Equity / VC Jul 2016 $6.2M $25M United Capital Partners · Sistema Venture Capital · Flint Capital · Sergey Solonin ↗
Showing the latest 2 of 5 recorded eventsBook a demo for the full funding history →

Financials

Revenue, earnings and profit over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

Company filings, research estimates and Dealroom dataBook a demo for the full financial model →

Growth signals

YouDo website traffic

Latest recorded traffic for YouDo is 2.1M monthly website visits, up 50% over the last three months. YouDo's team grew 0% over the past year.

Latest monthly visits2.1M 3-month web change+50% 1-year team growth0%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

7 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A1 investor entered at this stage

  • Flint Capital

Series B and later5 investors entered at this stage

  • Sistema Venture Capital
  • United Capital Partners
  • Sergey Solonin
  • Sistema
  • MTS Systems

Other known investors1 additional known investor

  • UCP Investment Group
Team profiled 5 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 1 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
3 countries with
team presence
🇳🇿 New Zealand70%
🇷🇺 Russia20%
🇦🇺 Australia10%
3 countries shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about YouDo on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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