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Serviz

eCommerce & Marketplaces · Los Angeles, United States · Founded 2014

On-demand home services marketplace for booking technicians MoreLess

Serviz was an on-demand platform for booking home repair and maintenance services, launched in 2014 by co-founders Zorik Gordon and Michael Kline, both formerly of ReachLocal. The company operated on a model similar to Uber, allowing customers to schedule and pay for pre-screened, local technicians through its website and mobile app. The platform aimed to provide an end-to-end solution with transparent, upfront pricing, distinguishing itself from directory services like Angie's List.

The company's history traces back to a spinoff from ReachLocal called Club Local, which was established in 2012. Gordon and Kline rebranded and relaunched the company as Serviz in Los Angeles in 2014. Serviz secured significant funding, including a $10.7 million round in February 2014 with a large portion from Groupon, and a $12.5 million Series B in December 2014 led by PointGuard Ventures. The business model involved taking a percentage of the service cost, typically between 20% and 30%.

Serviz offered a range of services including handyman work, plumbing, appliance repair, electrical work, and carpet cleaning. The platform vetted and background-checked its service professionals, who were covered by the company's insurance policy. By March 2018, the company had expanded its network to 31 cities across the U.S. In August 2018, Serviz was acquired by Porch, a home services software company.

Keywords: on-demand home services, home repair marketplace, handyman booking app, appliance repair platform, plumbing services on-demand, Zorik Gordon, Michael Kline, Porch acquisition, Club Local, ReachLocal spinoff, home maintenance, vetted technicians, transparent pricing, mobile service booking

Company overview

Serviz company information

The essential company record, classifications and operating signals in one place.

Status
Low Activity
Founded
2014
Headquarters
Los Angeles, United States
Employees
41
Open positions
None listed
Dealroom signal
0.0
client focusb2cbusiness modelMarketplace & ecommercesectorInterior DesignsectorFurnituresectorTravelsectorSearch EnginesectorOn-DemandsectorDirectorysectorCleaningsectorGardeningsectorHome ImprovementsectorCleaning ServicessectorAppliancessectorApp

Valuation & funding

Serviz funding history

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
ACQUISITIONExit Aug 2018 $0 Porch
SERIES CEquity / VC Nov 2016 $9.7M $39M ENGIE New Ventures
SERIES BEquity / VC Dec 2014 $13M $50M Zorik Gordon · Jeff Stibel · Sutter Hill Ventures · PointGuard Ventures
SERIES AEquity / VC Mar 2014 $7.5M $30M Undisclosed
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Financials

Workforce over time

Available workforce history. Financial fields without reported data are omitted.

YearEmployees
2026 41
2025 40
2024 40
2023 43
2022 56
2021 53
2020 58
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Growth signals

Serviz website traffic

Latest recorded traffic for Serviz is 150 monthly website visits, down 28.6% over the last three months. Serviz's team grew 2.5% over the past year.

Latest monthly visits150 3-month web change-28.6% 1-year team growth+2.5%
Monthly website visits79 observations · Jun 2015–Apr 2025
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Comparisons

Serviz compared with similar companies

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Talent graph

Serviz's talent

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Team profiled 8 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 1 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

6 investors on Serviz's cap table

Sourced from Dealroom's funding and investor records. Investor profile links are shown where available.

Series A 4 investors entered at this stage
PointGuard Ventures
Zorik Gordon
Jeff Stibel
Sutter Hill Ventures
Series B+ 1 investor entered at this stage
ENGIE New Ventures
Other known 1 additional known investor
Porch

Global footprint

Where Serviz has talent and traffic

Workforce by country
🇺🇸 United States · Los Angeles HQ
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In the news

Latest news about Serviz

Recent press, funding announcements, and product moves mentioning Serviz — open to read from the original sources.

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Market sentiment

What the market is saying about Serviz

An AI-synthesized read of the highest-engagement posts about Serviz on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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