Y
Yoto
Screen-free audio platform to play music, stories and more for kids
About Yoto
Yoto is a company that specializes in creating interactive audio experiences for children. The core product is the Yoto Player, a screen-free audio device designed for kids to engage with educational and entertaining content. Yoto Cards, which are compatible with the Yoto Player, provide a wide range of audio content including stories, music, and educational material. The company also offers a Yoto App, which allows users to access content without needing a Yoto Player. Yoto primarily serves parents and guardians looking for safe, screen-free entertainment options for their children. Operating in the children's educational and entertainment market, Yoto employs a direct-to-consumer business model, selling its products through its website and select retailers. Revenue is generated through the sale of Yoto Players, Yoto Cards, and app subscriptions. The company offers free shipping on orders over $40 within the USA and charges a $10 shipping fee for smaller orders. Yoto has been recognized in various media outlets for its innovative approach to children's entertainment and education.
Source: Dealroom company dataAt a glance
- Status
- Operational
- Founded
- 2015
- Headquarters
- London, United Kingdom
- Employees
- 326
- Open positions
- None listed
- Dealroom signal
- 90.4/100
- Industry
- Music, Education
- Sub-industry
- Learning Tools and Resources
- Sector
- Edtech, Reading, Audiobook, Pre-K, Hard Tech, uk is8 creative industries
- Technology
- Hardware, Mobile app
- Business model
- Manufacturing
- Client focus
- b2c
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| DEBT✓Debt | Oct 2024 | $15M | — | HSBC UK | ↗ |
| SERIES B✓Equity / VC | Jun 2024 | $22M | $88M | Burda Principal Investments · Acton Capital · DNS Capital · Chan Zuckerberg Initiative | ↗ |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for Yoto is 2.7M monthly website visits, up 50% over the last three months. Yoto's team grew 14.4% over the past year.
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed2 investors entered at this stage
Emerge Education
Global Founders Capital
Series A14 investors entered at this stage
Acton Capital
Katie Marrache
Benedikt Körling
Lucas Paul- MVMPL Ventures
Sir Hossein Yassaie FREng, FIET
JamJar Investments
Volker Hirsch
We Are Human
Paul von Hinueber
Mark O'Donoghue
Chan Zuckerberg Initiative
Burda Principal Investments
DNS Capital
Series B and later1 investor entered at this stage
HSBC UK
Other known investors2 additional known investors
Emerge VC
Grow London
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Yoto on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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