COMPANY PROFILE

Yell.ru

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Online platform for searching, reviewing, and recommending local businesses and services in major cities

Moscow, RussiaFounded 2011eCommerce & Marketplaces

Valuation $50–100M Last recorded · 2014

Headcount <100 Current team size

Total funding $10–50M Disclosed equity funding

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About Yell.ru

Yell.ru is a comprehensive online directory that connects users with local businesses and services across various industries in Russia. The platform serves a wide range of clients, from small local businesses to large enterprises, providing them with a digital presence to reach potential customers. Operating in the Russian market, Yell.ru offers a user-friendly interface where consumers can search for and review businesses, ranging from restaurants and beauty salons to automotive services and fitness centers.

The business model of Yell.ru is primarily based on advertising and premium listing services. Businesses can opt for free basic listings or pay for enhanced visibility and additional features such as detailed business profiles, customer reviews, and promotional tools. This dual revenue stream allows Yell.ru to cater to both budget-conscious small businesses and larger companies looking for extensive online exposure.

Yell.ru makes money through subscription fees for premium listings, advertising revenue from businesses that want to promote their services, and potentially through partnerships with other service providers. By offering a platform that aggregates a wide array of local businesses, Yell.ru provides value to both consumers looking for reliable service providers and businesses seeking to expand their customer base.

MoreLess Source: Dealroom company data

At a glance

Status: Operational
Founded: 2011
Headquarters: Moscow, Russia
Employees: 52
Open positions: None listed
Dealroom signal: 55.5/100
Industry: Marketing
Sector: eCommerce & Marketplaces, Content Management, Performance Management, Managed Review
Business model: Marketplace & ecommerce, SaaS
Client focus: b2b, b2c
Links: Website LinkedIn X

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Funding history

1 recorded event

Company financing events and reported valuations.

Deal type	Date	Amount	Valuation	Investors	Source
EARLY VCOther financing	Jun 2014	$11M	$44M	VNV Global · Kinnevik	—

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Growth signals

Yell.ru website traffic

Latest recorded traffic for Yell.ru is 1.8M monthly website visits, down 5.3% over the last three months. Yell.ru's team declined 5.5% over the past year.

Latest monthly visits1.8M 3-month web change-5.3% 1-year team growth-5.5%

Monthly website visitsJun 2015–Jul 2026

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