P
Purch
Marketing · New York City, United States · Founded 2003
Helps marketers reach shoppers and shoppers make better choices MoreLess
A digital publishing and marketplace platform that simplifies complex buying decisions for consumers. Through a portfolio of well-regarded brands such as Tom's Guide and Top Ten Reviews, the company provides expert reviews and recommendations across a wide range of product categories, including technology and consumer electronics.
The company's business model is centered around facilitated commerce, generating over $1 billion in annual sales. By connecting engaged shoppers with marketers, it creates a mutually beneficial ecosystem where consumers receive valuable guidance and brands can effectively reach their target audience. The platform serves a broad consumer market, with a particular focus on individuals actively researching and comparing products online.
Keywords: digital publishing, marketplace platform, consumer reviews, facilitated commerce, expert recommendations, technology reviews, consumer electronics, online shopping, purchase decisions, lead generation
Company overview
Purch company information
The essential company record, classifications and operating signals in one place.
- Status
- Operational
- Founded
- 2003
- Headquarters
- New York City, United States
- Employees
- 531
- Open positions
- None listed
- Dealroom signal
- 77.0
- Investment activity
- 7 companies · latest Jul 2016
- Capital deployed
- —
- Preferred round
- ACQUISITION
Valuation & funding
Purch funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES COther financing | Jun 2015 | $135M | $540M | Canso Investment Counsel | — |
| SERIES BOther financing | Sep 2011 | $33M | $132M | ABS Capital Partners | — |
| SERIES AOther financing | Nov 2010 | $1.5M | $6M | Village Ventures · Highway 12 Ventures | — |
| SERIES AOther financing | Jan 2010 | $1.5M | $6M | Village Ventures | — |
| SERIES AOther financing | Jul 2008 | $6M | $24M | Village Ventures | — |
Growth signals
Purch website traffic
Latest recorded traffic for Purch is 100 monthly website visits, down 64.3% over the last three months. Purch's team grew 6.4% over the past year.
Comparisons
Purch compared with similar companies
Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.
| Company | Headquarters | Status | Employees | Total funding | Valuation |
|---|---|---|---|---|---|
 FriendzMake product placement on social media |
Milan, Italy | Operational | 24 | $396K | $1.3M |
 SoftonicSoftonic publishes Softonic.com, the leading global software and app discovery destination, offering the most complete selection of software and apps across hundreds of categories. |
Barcelona, Spain | Acquired | |||
 CoobisGenerates content for brands through targeted marketing strategy |
Madrid, Spain | Acquired | |||
 3DIMERCEStunning product imagery for marketing campaings |
Eindhoven, Netherlands | Operational | |||
 Vision247Helps broadcasters and TV channels manage and distribute content |
London, United Kingdom | Closed | |||
 BitstarsCreate your own 3D content for web, AR and virtual applications |
Aachen, Germany | Operational | |||
 AccedoEnables TV applications for TV operators and media companies |
Stockholms kommun, Sweden | Operational | |||
 DentsuA leading international advertising company |
Tokyo, Japan | Operational |
Capital deployed
Purch investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
ShopSavvySan Francisco, United StatesLeading mobile shopping assistant, empowering mobile consumers and providing highly targeted mobile advertising for retailers and brands
$28Mvaluation
Active JunkyDenver, United StatesOnline shopping community that rewards and incentivizes users for their passion on gear and the outdoors
$5.2Mvaluation
ConsumrNew York City, United StatesConsumr is now PurchX! Follow @PurchXApp
$2.3Mvaluation
Buyerzone.comUnited StatesLeading B2B lead generation company
→
Bestofmedia GroupParis, FranceOne of the Top 3 online media publishing companies for technology in the world with over 25 million unique readers a month and operations in 12 countries
$16Mvaluation
ImaginovaNew York City, United StatesImaginova operates as a digital media and commerce company
$60Mvaluation
Talent graph
Purch's talent
Source: Dealroom Talent Intelligence.
Investors
4 investors on Purch's cap table
Sourced from Dealroom's funding and investor records.
Global footprint
Where Purch has talent and traffic
team presence
In the news
Latest news about Purch
Recent press, funding announcements, and product moves mentioning Purch — open to read from the original sources.
Market sentiment
What the market is saying about Purch
An AI-synthesized read of the highest-engagement posts about Purch on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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