P
Purch
Helps marketers reach shoppers and shoppers make better choices
About Purch
A digital publishing and marketplace platform that simplifies complex buying decisions for consumers. Through a portfolio of well-regarded brands such as Tom's Guide and Top Ten Reviews, the company provides expert reviews and recommendations across a wide range of product categories, including technology and consumer electronics.
The company's business model is centered around facilitated commerce, generating over $1 billion in annual sales. By connecting engaged shoppers with marketers, it creates a mutually beneficial ecosystem where consumers receive valuable guidance and brands can effectively reach their target audience. The platform serves a broad consumer market, with a particular focus on individuals actively researching and comparing products online.
Source: Dealroom company dataAt a glance
- Status
- Operational
- Founded
- 2003
- Headquarters
- New York City, United States
- Employees
- 531
- Open positions
- None listed
- Dealroom signal
- 77.0/100
- Industry
- Media, Marketing
- Sector
- Marketing, Testing, Content, Content Management, Performance Management, Wearable, Pay Per Result, Hard Tech
- Technology
- Hardware, Connected Device
- Client focus
- b2b
- Investment activity
- 7 companies, latest Jul 2016
- Capital deployed
- —
- Preferred round
- ACQUISITION
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES COther financing | Jun 2015 | $135M | $540M | Canso Investment Counsel | — |
| SERIES BOther financing | Sep 2011 | $33M | $132M | ABS Capital Partners | — |
Growth signals
Latest recorded traffic for Purch is 100 monthly website visits, down 64.3% over the last three months. Purch's team grew 6.4% over the past year.
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
ShopSavvySan Francisco, United StatesLeading mobile shopping assistant, empowering mobile consumers and providing highly targeted mobile advertising for retailers and brands
$28Mvaluation
Active JunkyDenver, United StatesOnline shopping community that rewards and incentivizes users for their passion on gear and the outdoors
$5.2Mvaluation
ConsumrNew York City, United StatesConsumr is now PurchX! Follow @PurchXApp
$2.3Mvaluation
Buyerzone.comUnited StatesLeading B2B lead generation company
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Bestofmedia GroupParis, FranceOne of the Top 3 online media publishing companies for technology in the world with over 25 million unique readers a month and operations in 12 countries
$16Mvaluation
ImaginovaNew York City, United StatesImaginova operates as a digital media and commerce company
$60Mvaluation
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A3 investors entered at this stage
Village Ventures
Highway 12 Ventures
ABS Capital Partners
Series B and later1 investor entered at this stage
Canso Investment Counsel
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Purch on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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