Yaso

Positioning itself as a full-stack partner, Yaso specializes in helping ambitious brands sell directly to Chinese Gen Z consumers by leveraging the power of social commerce. The firm addresses the complexities of the Chinese e-commerce landscape, which is the largest in the world, by providing a tech-enabled solution for market entry and brand acceleration. Yaso's business model is designed to simplify this process, offering a single platform that covers everything from launching and localizing to growing a brand's omnichannel presence in China. Revenue is generated through a pay-as-you-scale, revenue-share model, which avoids fixed costs and retainers, aligning the company's success with that of its clients.

The service portfolio is extensive, encompassing store setup, design, and operations on major Chinese social commerce platforms like Douyin (China's TikTok), Tmall, and Xiaohongshu (RED). Yaso manages the entire logistics chain, including international freight, local warehousing in China, final-mile delivery, returns, and cross-border payments. Furthermore, the company handles brand marketing through social media content, product seeding, and livestreaming campaigns, supported by a live client dashboard for tracking sales, stock, and marketing KPIs. Headquartered in London with its China base in Shanghai, the company secured a significant Series A funding round of $11 million in September 2025, led by Puma Growth Partners, to accelerate its growth.