X
XR Extreme Reach
Provides agencies and brands a SaaS platform to activate, measure and optimize video advertising campaigns across TV, Digital and Mobile
About XR Extreme Reach
Extreme Reach operates in the digital advertising industry, providing a comprehensive platform for video ad management and distribution. The company serves a wide range of clients, including advertisers, agencies, and media companies, helping them streamline their creative workflows and optimize their advertising campaigns. Extreme Reach's core product, AdBridge, integrates various services such as creative asset management, dynamic creative optimization, talent and rights management, and video ad serving. The platform allows clients to manage their video assets efficiently, ensuring that ads are delivered seamlessly across multiple channels and devices. Extreme Reach generates revenue through subscription fees for its platform and additional services, as well as transaction-based fees for ad distribution and talent rights management. The company operates globally, with offices in major cities across North America and Europe, catering to a diverse client base in the advertising and media sectors.
Source: Dealroom company dataAt a glance
- Status
- Acquired
- Founded
- 2007
- Headquarters
- Needham, United States
- Employees
- 995
- Open positions
- None listed
- Dealroom signal
- 73.2/100
- Industry
- Marketing
- Sub-industry
- Adtech
- Sector
- Marketing, Adtech, Delivery, SaaS, Advertising, Video, Platform
- Client focus
- b2b
- Investment activity
- 7 companies, latest Feb 2026
- Capital deployed
- —
- Preferred round
- ACQUISITION
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| GROWTH EQUITY VCOther financing | Jun 2023 | $0 | — | Ares Management | ↗ |
| BUYOUTOther financing | Sep 2022 | $0 | — | Gamut Capital | ↗ |
Growth signals
Latest recorded traffic for XR Extreme Reach is 44K monthly website visits, down 66.2% over the last three months. XR Extreme Reach's team grew 0.1% over the past year.
Similar companies
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Syncro ServicesNew York City, United States
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Adstream (UK)London, United KingdomAdstream | Ad Delivery & Digital Asset Management Software
→
Talent PartnersChicago, United StatesLeading provider of business affairs solutions for advertisers and agencies
→
BrandAdsEmeryville, United StatesA platform that measures the effectiveness of video advertising across media vendors and channels
$720Kvaluation
DG
Digital GenerationIrving, United StatesDigital technology services
$485Mvaluation
SA
Spotlight Business AffairsChicago, United StatesCommercial talent rights management and payment company
→
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A3 investors entered at this stage
Village Ventures
LRVHealth
Greycroft Partners
Series B and later4 investors entered at this stage
Cross Creek Advisors
Spectrum Equity
Gamut Capital
Ares Management
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about XR Extreme Reach on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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