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Xoxoday
All-in-one digital rewards & incentives platform that scales with your business
About Xoxoday
Xoxoday is a fintech platform that provides rewarding solutions for businesses to create a culture of appreciation. The company helps organizations of all sizes to automate rewards, incentives, and payout programs for their employees, partners, and customers.
Xoxoday's product suite includes Plum, Empuls, and Compass. Plum is a horizontal platform that offers a global catalog of rewards, experiences, and benefits. Empuls is an employee engagement platform that helps to build a positive work culture with recognition, surveys, and communication tools. Compass is a sales incentive and commission management software that helps to drive performance and motivate sales teams.
The company serves a wide range of clients, from startups to Fortune 500 companies, across various industries. Xoxoday's business model is based on a subscription-based service, where clients pay a recurring fee to access the platform and its features. The company also generates revenue from the sale of gift cards, experiences, and other rewards from its global catalog.
Source: Dealroom company dataAt a glance
- Status
- Acquired
- Founded
- 2012
- Headquarters
- Redwood City, United States
- Employees
- 523
- Open positions
- None listed
- Dealroom signal
- 77.6/100
- Industry
- Fintech, Enterprise Software
- Sub-industry
- Financial Management Solutions
- Sector
- Fintech, Platform
- Technology
- Mobile app
- Business model
- SaaS
- Client focus
- b2b
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES C✓Equity / VC | Jan 2026 | — | — | Apis Partners · 57 Stars | ↗ |
| ACQUISITION✓Exit | Mar 2022 | $0 | — | Giift | ↗ |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for Xoxoday is 570K monthly website visits, up 9.6% over the last three months. Xoxoday's team grew 0% over the past year.
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed2 investors entered at this stage
- KVKshatriya ventures
Mahindra Holidays & Resorts India Limited
Series A2 investors entered at this stage
Apis Partners
Giift
Series B and later1 investor entered at this stage
57 Stars
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Xoxoday on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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