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Xoxoday
Fintech · Redwood City, United States · Founded 2012
All-in-one digital rewards & incentives platform that scales with your business MoreLess
Xoxoday is a fintech platform that provides rewarding solutions for businesses to create a culture of appreciation. The company helps organizations of all sizes to automate rewards, incentives, and payout programs for their employees, partners, and customers.
Xoxoday's product suite includes Plum, Empuls, and Compass. Plum is a horizontal platform that offers a global catalog of rewards, experiences, and benefits. Empuls is an employee engagement platform that helps to build a positive work culture with recognition, surveys, and communication tools. Compass is a sales incentive and commission management software that helps to drive performance and motivate sales teams.
The company serves a wide range of clients, from startups to Fortune 500 companies, across various industries. Xoxoday's business model is based on a subscription-based service, where clients pay a recurring fee to access the platform and its features. The company also generates revenue from the sale of gift cards, experiences, and other rewards from its global catalog.
Keywords: employee engagement, rewards and recognition, sales incentives, channel incentives, consumer promotions, fintech, HR tech, SaaS, B2B, motivation platform
Company overview
Xoxoday company information
The essential company record, classifications and operating signals in one place.
- Status
- Acquired
- Founded
- 2012
- Headquarters
- Redwood City, United States
- Employees
- 523
- Open positions
- None listed
- Dealroom signal
- 77.6
Valuation & funding
Xoxoday funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES C✓Equity / VC | Jan 2026 | — | — | Apis Partners · 57 Stars | ↗ |
| ACQUISITION✓Exit | Mar 2022 | $0 | — | Giift | ↗ |
| EARLY VC✓Equity / VC | Feb 2022 | $30M | $120M | Apis Partners · Giift | ↗ |
| SEEDEquity / VC | Oct 2016 | $450K | $1.8M | Mahindra Holidays & Resorts India Limited | — |
| ANGELEquity / VC | Jul 2013 | $0 | — | Kshatriya ventures | — |
Financials
Revenue and workforce over time
Available revenue and workforce history. Fields without reported data are omitted.
| Year | Revenue | Growth | Employees |
|---|---|---|---|
| 2026 | $1.2B | 0% | 523 |
| 2025 | $1.2B | 0% | 523 |
| 2024 | $1.2B | +986.1% | 125 |
| 2023 | $111M | +20% | 532 |
| 2022 | $92M | +151.3% | 325 |
| 2021 | $37M | — | — |
Growth signals
Xoxoday website traffic
Latest recorded traffic for Xoxoday is 570K monthly website visits, up 9.6% over the last three months. Xoxoday's team grew 0% over the past year.
Comparisons
Xoxoday compared with similar companies
Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.
Talent graph
Xoxoday's talent
Source: Dealroom Talent Intelligence.
Investors
5 investors on Xoxoday's cap table
Sourced from Dealroom's funding and investor records.
Global footprint
Where Xoxoday has talent and traffic
team presence
In the news
Latest news about Xoxoday
Recent press, funding announcements, and product moves mentioning Xoxoday — open to read from the original sources.
Market sentiment
What the market is saying about Xoxoday
An AI-synthesized read of the highest-engagement posts about Xoxoday on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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