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Cardlay

Fintech · Odense, Denmark · Founded 2016

Automate business processes, by leveraging the integration between credit cards, Travel Expense Management and EU-VAT reclaim MoreLess

Cardlay operates in the financial technology sector, providing a comprehensive suite of payment infrastructure and white label front-end services. The company serves a diverse range of clients, including banks, card issuers, and corporate entities. Cardlay's business model revolves around offering a scalable and modular platform that integrates seamlessly with existing banking infrastructures. This platform includes advanced card management solutions, expense management tools, and a corporate client app designed for intuitive, mobile-first experiences. The company generates revenue through service fees and subscription models, leveraging its API platform to enrich and operationalize card and transaction data. Cardlay's solutions enable clients to manage multiple card types, control expenses, and streamline financial operations in real-time.

Keywords: payment infrastructure, white label, card management, expense management, API platform, corporate clients, banks, card issuers, fintech, modular services.

Company overview

Cardlay company information

The essential company record, classifications and operating signals in one place.

Status
Operational
Founded
2016
Headquarters
Odense, Denmark
Employees
45
Open positions
None listed
Dealroom signal
67.3
sectorInformation Technologyclient focusb2btechnologyArtificial IntelligencetechnologyMachine LearningtechnologyMobile appsub industryBankingsub industryFinancial Management Solutionsbusiness modelSaaSindustryFintechsectorBankingsectorBusiness CardssectorAdministrationsectorFinancial ManagementsectorConsulting Services

Valuation & funding

Cardlay funding history

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
LATE VCEquity / VC Mar 2022 $6M $50M Undisclosed
LATE VCEquity / VC Apr 2021 $9.5M $50M Global PayTech Ventures
SERIES BEquity / VC Nov 2019 $9.9M $40M SEB Venture Capital · Seed Capital
EARLY VCEquity / VC Jan 2018 $5M $20M SEB Venture Capital · Herbert Nathan · Seed Capital · Klaus Holse
EARLY VCEquity / VC Dec 2016 $4M $16M Undisclosed
ANGELEquity / VC Aug 2016 Undisclosed
Showing 6 recorded eventsUnlock the complete deal history →

Financials

Revenue, earnings and profit over time

Reported history and available estimates. Estimated years are marked “E”; sparse fields are left blank rather than inferred.

YearEBITDAMarginProfitMarginR&D
2026 −$2.7M −$1.5M $0
2025 −$2.7M −$1.5M $0
2024 −$2.7M −$1.5M $0
2023 −$2.7M $0
2022 −$2.7M
2021 −$3M
2020 −$2.6M
Company filings, research estimates and Dealroom dataOpen the full financial model →

Growth signals

Cardlay website traffic

Latest recorded traffic for Cardlay is 1.1K monthly website visits, up 22.2% over the last three months. Cardlay's team declined 18.2% over the past year.

Latest monthly visits1.1K 3-month web change+22.2% 1-year team growth-18.2%
Monthly website visits121 observations · Jan 2016–Jun 2026
Hover or focus a point to see its exact monthly valueCompare with peers →

Comparisons

Cardlay compared with similar companies

Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.

CompanyHeadquartersStatusEmployeesTotal fundingValuation
Vic.aiAI fintech solution for real-time, autonomous accounting paired with prescriptive intelligence to optimize ROI Bærum, Norway Operational 94 $115M $208M
AXpireBlockchain applications for spend management and fund administration New York City, United States Operational
DextAI bookkeeping automation delivering real-time financial accuracy London, United Kingdom Acquired
CertifyCertify is the leading cloud-based travel and expense report management solution for companies of all sizes Portland, United States Acquired
SutiSoft, IncSutiSoft is a leading provider of integrated business management solutions which deliver some of the richest feature sets in the industry through simple and easy-to-use interfaces that are built on an open platform architecture that allows easy integ Hyderabad, India Operational
Bill4TimeYour complete web-based time billing software. Time is money and we help you keep track of both. Happily used by lawyers, freelancers, accountants and more! Bellevue, United States Operational
WaveMakes running a small business better by providing free accounting, invoicing, affordable credit card processing (payments) and payroll Toronto, Canada Acquired
DWGDWG Innovation Ecosystem - Designing the Next Industrial Architecture for Fortune 100, G7 Economies, the US, and Allies Chicago, United States Operational
Showing 8 of the closest matchesCompare every metric →

Talent graph

Cardlay's talent

Book a demo to see the people
Team profiled 18 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 6 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

12 investors on Cardlay's cap table

Sourced from Dealroom's funding and investor records. Investor profile links are shown where available.

Series A 6 investors entered at this stage
SEB Venture Capital
Herbert Nathan
Seed Capital
Klaus Holse
Jørgen Bardenfleth
Thorleif Krarup
Series B+ 1 investor entered at this stage
Global PayTech Ventures
Other known 5 additional known investors
Navid Samandari
PSV
SEB
SEB Private Equity
Vidici Ventures

Global footprint

Where Cardlay has talent and traffic

Workforce by country
3 countries with
team presence
🇩🇰 Denmark91.7%
🇸🇪 Sweden5.6%
🇺🇸 United States2.8%
3 countries shown

In the news

Latest news about Cardlay

Recent press, funding announcements, and product moves mentioning Cardlay — open to read from the original sources.

See all news

Market sentiment

What the market is saying about Cardlay

An AI-synthesized read of the highest-engagement posts about Cardlay on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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