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COMPANY PROFILE

Cardlay

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Automate business processes, by leveraging the integration between credit cards, Travel Expense Management and EU-VAT reclaim

Odense, DenmarkFounded 2016Fintech
Valuation $25–50M Last recorded · 2022
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Cardlay and the history behind them.

About Cardlay

Cardlay operates in the financial technology sector, providing a comprehensive suite of payment infrastructure and white label front-end services. The company serves a diverse range of clients, including banks, card issuers, and corporate entities. Cardlay's business model revolves around offering a scalable and modular platform that integrates seamlessly with existing banking infrastructures. This platform includes advanced card management solutions, expense management tools, and a corporate client app designed for intuitive, mobile-first experiences. The company generates revenue through service fees and subscription models, leveraging its API platform to enrich and operationalize card and transaction data. Cardlay's solutions enable clients to manage multiple card types, control expenses, and streamline financial operations in real-time.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2016
Headquarters
Odense, Denmark
Employees
45
Open positions
None listed
Dealroom signal
67.3/100
Industry
Fintech
Sub-industry
Banking, Financial Management Solutions
Sector
Fintech, Information Technology, Banking, Business Cards, Administration, Financial Management, Consulting Services
Technology
Artificial Intelligence, Machine Learning, Mobile app
Business model
SaaS
Client focus
b2b

Funding history

6 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
LATE VC✓Equity / VC Mar 2022 $6M $50M Undisclosed ↗
LATE VC✓Equity / VC Apr 2021 $9.5M $50M Global PayTech Ventures —
Showing the latest 2 of 6 recorded eventsBook a demo for the full funding history →

Financials

Revenue, earnings and profit over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

YearEBITDAMarginProfitMarginR&D
2026 — —
2025 — —
2024 — —
2023 — —
2022 — —
2021 — —
2020 — —
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Growth signals

Cardlay website traffic

Latest recorded traffic for Cardlay is 1.1K monthly website visits, up 22.2% over the last three months. Cardlay's team declined 18.2% over the past year.

Latest monthly visits1.1K 3-month web change+22.2% 1-year team growth-18.2%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

CompanyHeadquartersStatusEmployeesTotal fundingValuation
Vic.aiAI fintech solution for real-time, autonomous accounting paired with prescriptive intelligence to optimize ROI Bærum, Norway Operational 94 $115M $208M
AXpireBlockchain applications for spend management and fund administration New York City, United States Operational
DextAI bookkeeping automation delivering real-time financial accuracy London, United Kingdom Acquired
CertifyCertify is the leading cloud-based travel and expense report management solution for companies of all sizes Portland, United States Acquired
SutiSoft, IncSutiSoft is a leading provider of integrated business management solutions which deliver some of the richest feature sets in the industry through simple and easy-to-use interfaces that are built on an open platform architecture that allows easy integ Hyderabad, India Operational
Bill4TimeYour complete web-based time billing software. Time is money and we help you keep track of both. Happily used by lawyers, freelancers, accountants and more! Bellevue, United States Operational
WaveMakes running a small business better by providing free accounting, invoicing, affordable credit card processing (payments) and payroll Toronto, Canada Acquired
DWGDWG Innovation Ecosystem - Designing the Next Industrial Architecture for Fortune 100, G7 Economies, the US, and Allies Chicago, United States Operational
Showing 8 of the closest matchesCompare every metric →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

12 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A6 investors entered at this stage

  • SEB Venture Capital
  • Herbert Nathan
  • Seed Capital
  • Klaus Holse
  • Jørgen Bardenfleth
  • Thorleif Krarup

Series B and later1 investor entered at this stage

  • Global PayTech Ventures

Other known investors5 additional known investors

  • Navid Samandari
  • PSV
  • SEB
  • SEB Private Equity
  • Vidici Ventures
Team profiled 18 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 6 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
3 countries with
team presence
🇩🇰 Denmark91.7%
🇸🇪 Sweden5.6%
🇺🇸 United States2.8%
3 countries shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Cardlay on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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