Xmov

About Xmov

Xmov, also known as 魔珐 (上海) 信息科技有限公司, is a technology firm established in 2017 with a focus on creating infrastructure for the metaverse. The company was founded by Chai Jinxiang, who serves as the CEO. Chai holds a Ph.D. in Artificial Intelligence and Robotics from Carnegie Mellon University and was a tenured professor in the Department of Computer Science and Engineering at Texas A&M University. His extensive research background in digital humans, computer graphics, and AI is foundational to Xmov's technological direction.

Xmov provides enterprise users with artificial reality animation solutions, specializing in virtual humans and virtual content for various business scenarios within the metaverse. The company's business model encompasses both providing the underlying technology for virtual beings and developing its own products. Its core offerings are built on a full-stack, end-to-end technology platform that handles intelligent virtual content production, virtual human creation, and operational management. This includes AI-driven motion capture for facial expressions and body movements, animation technology, and intelligent interaction capabilities to generate 3D virtual characters and content. Revenue is generated by providing these customized solutions to a diverse client base.

The company's product ecosystem includes platforms for creating virtual live broadcasts and 3D AI virtual humans, targeting both enterprise and consumer markets. In 2023, Xmov launched three 3D digital human AIGC (AI-Generated Content) products: "魔珐有言" for AI video generation, "魔珐有光" for AI-powered live streaming, and "魔珐有灵" for AI intelligent agents. These products are designed to be applied across a multitude of sectors, including finance, training, media, e-commerce, and cultural tourism. Xmov has served over 200 corporate clients, including prominent names like Alibaba, Tencent, CCTV, and L'Oreal. A notable achievement includes the 2020 co-creation of Ling, one of China's first virtual key opinion leaders (KOLs), designed for commercial endorsements and live broadcast interactions. The company has secured significant funding, including a Series C round of $110 million in April 2022, led by SoftBank Vision Fund, bringing its total raised capital to over $130 million to fuel product R&D and market expansion.