Xigua City

The firm's strategic focus is on cultivating creativity and computational thinking in young learners. Its curriculum is structured progressively, starting with graphical programming using Scratch for beginners, which allows children to build programs like building blocks. As students advance, they transition to text-based coding with Python, a language widely used in the field of artificial intelligence, and eventually to C++, the designated language for high-level competitive programming events like the Informatics Olympiad (NOI) series. The business model is based on selling these online courses, which are delivered through a proprietary platform that leverages data to personalize the learning experience.

A key figure behind the company is co-founder Xiao En (肖恩). His background includes a notable achievement during his university years, winning the Intel Cup Embedded Competition in the Asia-Pacific region. His entrepreneurial journey continued during his time studying in Germany, where he co-developed the 'Pro Metronome' application, an app that successfully garnered 1.5 billion users globally and is used by professional musicians. This deep experience in software development and understanding of user engagement informs the educational philosophy of Xigua City. The company has secured multiple rounds of funding, including a Series B+ round from Tencent's Double Hundred Plan in May 2020, underscoring investor confidence in its market position and growth trajectory.