Xiaopangxiong

About Xiaopangxiong

Operating under its legal name, Shanghai Mi Ju Internet Technology Co., Ltd., Xiaopangxiong is a business-to-business trading platform focused on the home improvement and construction materials market. The company was established in 2015 by founder and chairman Niu Dalong. Before launching Xiaopangxiong, Niu Dalong founded "Niu Ma Ma Decoration Network" in 2014, a platform that connected C-end users with contractors. This prior experience provided him with deep insight into the pain points and needs of both suppliers and buyers in the construction materials sector.

Xiaopangxiong's business model centers on creating a one-stop-shop for construction and renovation materials, primarily serving contractors and decoration companies. The company addresses key industry challenges by focusing on direct sourcing from manufacturers, which allows for competitive pricing—often around 10% lower than the market rate—and a comprehensive selection of products. Revenue is generated through the sale of these materials via its online platform and app. The platform digitizes the procurement process, allowing clients to place orders with a single click, which streamlines an otherwise fragmented and inefficient market.

The service offering extends beyond simple procurement. Xiaopangxiong manages its own warehousing, with a footprint exceeding 100,000 square meters, and operates its own logistics to ensure efficient, often next-day, delivery. The company provides value-added services such as professional installation and transparent moving services. Its product catalog is extensive, with over 10,000 SKUs available, covering a wide range of ancillary materials needed for plumbing, electrical, carpentry, and painting work. A key milestone was the company's significant funding history, including a Series A in 2017, a Series B in 2019, and culminating in substantial C and C+ rounds in 2021, which totaled $400 million and were led by investors like SoftBank Vision Fund, Tencent, and CMC Capital.