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[x+1]

Other B2B Software · New York City, United States · Founded 1999

[x+1] Origin is the only marketing platform rated a Leader by Forrester Research in DSP + DMP technology.

Valuation $0–100M

Headcount <100

Total funding $10–50M

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Company overview

[x+1] company information

The essential company record, classifications and operating signals in one place.

Status: Acquired
Founded: 1999
Headquarters: New York City, United States
Employees: 72
Open positions: None listed
Dealroom signal: 23.7
Investment activity: 2 companies · latest Jul 2013
Capital deployed: —
Preferred round: ACQUISITION

Website ↗X ↗

client focusb2bbusiness modelSaaSsectorAdtechsectorAnalyticssectorSocialsectorAdvertisingsectorSocial MediasectorData AnalyticssectorResearchsectorSearch EnginesectorCommunitysectorBrandingsectorConsulting ServicessectorInvesting

Valuation & funding

[x+1] funding history

Company financing events and reported valuations.

Deal type	Date	Amount	Valuation	Investors	Source
ACQUISITION✓Exit	Aug 2014	$0	—	RocketFuel	—
DEBT✓Debt	Apr 2013	$17M	—	Undisclosed	—
SERIES CEquity / VC	Apr 2012	$4.2M	$17M	Blue Chip Venture Company · Advanced Technology Ventures · Hudson Ventures · Westward Capital Management	—
SERIES B✓Equity / VC	Jan 2011	$10M	$40M	Hudson Ventures · Blue Chip Venture Company · Intel Capital · Advanced Technology Ventures	—
EARLY VC✓Equity / VC	Aug 2009	$2M	$8M	Undisclosed	—
SERIES A✓Equity / VC	Jun 2008			Hudson Ventures · Blue Chip Venture Company · Advanced Technology Ventures	—
EARLY VCEquity / VC	Apr 2001			Hudson Ventures	—

Showing 7 recorded eventsUnlock the complete deal history →

Financials

Workforce over time

Available workforce history. Financial fields without reported data are omitted.

Year	Employees
2026	72
2025	72
2024	72
2023	72
2022	72
2021	70
2020	90

Company filings, research estimates and Dealroom dataOpen the full financial model →

Growth signals

[x+1] website traffic

Latest recorded traffic for [x+1] is 270 monthly website visits, up 92.9% over the last three months. [x+1]'s team grew 0% over the past year.

Latest monthly visits270 3-month web change+92.9% 1-year team growth0%

Monthly website visits38 observations · Apr 2016–Apr 2023

Hover or focus a point to see its exact monthly valueCompare with peers →

Comparisons

[x+1] compared with similar companies

Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.

Company	Headquarters	Status	Employees	Total funding	Valuation
INinboundliInboundli is a content-curation, publishing, and research platform for marketing professionals	Berlin, Germany	Operational	—	—	—
KLKlipfolioKlipfolio is a real-time dashboard that is cloud-hosted, web and mobile accessible and always online when you need it	Ottawa, Canada	Operational
CBcooala - your brandsCreate a platform for consumers to connect with brands without noise, spam and advertising	Bern, Switzerland	Closed
EBEbiquityIndependant marketing performance specialists	London, United Kingdom	Operational
MAMatomyGlobal Leader in Martech with Smarter Technology Solutions and a Personalized Approach to Advertising & Publishing #DSP #SSP #DMP #adagency #mobileads #videoads	Tel Aviv-Yafo, Israel	Acquired
EMeMarketerData and Research on Digital for Business Professionals	New York City, United States	Acquired
VEVennliVennli provides cloud-based software provides insight via customer surveys sent by e-mail or posted on social media.	Oakland, United States	Operational
CLClickableThrough technology-enabled services, we use data to achieve smarter marketing for the world’s largest brands.	New York City, United States	Acquired

Showing 8 of the closest matchesCompare every metric →

Capital deployed

[x+1] investments and acquisitions

Recent portfolio relationships for companies that also act as investors or acquirers.

WDAEast Lansing, United StatesMobile Advertising and Content Products

UberTagsNew York City, United StatesUberTags - Tag Management System For Websites

2 profiles shownExplore the complete relationship graph →

Talent graph

[x+1]'s talent

Book a demo to see the people

Team profiled 13 named & role-tagged

Founders /100 quality score

Key operators 1 quality /100

Potential founders likely future founders

Startup mafia alumni-founded startups

Talent movements in · out past 12 months

Source: Dealroom Talent Intelligence.

Investors

6 investors on [x+1]'s cap table

Sourced from Dealroom's funding and investor records. Investor profile links are shown where available.

Series A 4 investors entered at this stage

Hudson Ventures

Advanced Technology Ventures

Blue Chip Venture Company

Intel Capital

Series B+ 1 investor entered at this stage

Westward Capital Management

Other known 1 additional known investor

RocketFuel

Global footprint

Where [x+1] has talent and traffic

Workforce by country

🇺🇸 United States · New York City HQ

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In the news

Latest news about [x+1]

Recent press, funding announcements, and product moves mentioning [x+1] — open to read from the original sources.

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Market sentiment

What the market is saying about [x+1]

An AI-synthesized read of the highest-engagement posts about [x+1] on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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