Wrap Media

About Wrap Media

Wrap Media, founded in 2014 by entrepreneur Eric Greenberg, operated as a cloud-based software company that provided a mobile-first, interactive storytelling and commerce platform. The company positioned its product as a web-based alternative to native mobile applications, aiming to solve what its founder described as "app indigestion" and a broken mobile web experience.

The core of Wrap Media's offering was a Software-as-a-Service (SaaS) platform featuring template-driven authoring tools. This allowed businesses, including brands, publishers, and e-commerce companies, to create and distribute interactive mobile web experiences without needing programming skills. These experiences, called "Wraps," were designed to be portable and could run anywhere a browser or web view exists, such as within other apps, games, or brand properties. The platform's features included visually rich interfaces designed to increase user engagement and conversion, turning static content into interactive conversations. For instance, through a partnership with Stripe, it enabled "buy now" capabilities directly within its mobile marketing campaigns.

Wrap Media targeted a broad client base, including retail, leisure, advertising, and publishing sectors. Its business model was based on providing this SaaS platform to help companies create new business models and deepen customer relationships, ultimately aiming to increase revenue and loyalty. The company's significant milestones include securing a total of $18.7 million in funding by September 2015, following a $12.7 million Series B round. This round was led by Raine Ventures and ProSiebenSat.1 Media, with participation from Salesforce Ventures, FF Angel LLC, and others. By April 2016, the company's total funding had reached $27.7 million after an additional $9 million investment.