W
Wrap Media
Marketing · San Francisco, United States · Founded 2014
The World's First Mobile Moments Web App Engagement Platform MoreLess
Wrap Media, founded in 2014 by entrepreneur Eric Greenberg, operated as a cloud-based software company that provided a mobile-first, interactive storytelling and commerce platform. The company positioned its product as a web-based alternative to native mobile applications, aiming to solve what its founder described as "app indigestion" and a broken mobile web experience.
The core of Wrap Media's offering was a Software-as-a-Service (SaaS) platform featuring template-driven authoring tools. This allowed businesses, including brands, publishers, and e-commerce companies, to create and distribute interactive mobile web experiences without needing programming skills. These experiences, called "Wraps," were designed to be portable and could run anywhere a browser or web view exists, such as within other apps, games, or brand properties. The platform's features included visually rich interfaces designed to increase user engagement and conversion, turning static content into interactive conversations. For instance, through a partnership with Stripe, it enabled "buy now" capabilities directly within its mobile marketing campaigns.
Wrap Media targeted a broad client base, including retail, leisure, advertising, and publishing sectors. Its business model was based on providing this SaaS platform to help companies create new business models and deepen customer relationships, ultimately aiming to increase revenue and loyalty. The company's significant milestones include securing a total of $18.7 million in funding by September 2015, following a $12.7 million Series B round. This round was led by Raine Ventures and ProSiebenSat.1 Media, with participation from Salesforce Ventures, FF Angel LLC, and others. By April 2016, the company's total funding had reached $27.7 million after an additional $9 million investment.
Keywords: mobile storytelling, SaaS platform, mobile commerce, interactive content, native app alternative, mobile web experience, user engagement platform, digital marketing tools, no-code platform, content authoring, mobile conversion, customer engagement, Eric Greenberg, Raine Ventures, ProSiebenSat.1 Media, Salesforce Ventures, mobile marketing campaigns, interactive advertising, rich media messaging, brand storytelling
Company overview
Wrap Media company information
The essential company record, classifications and operating signals in one place.
- Status
- Closed
- Founded
- 2014
- Headquarters
- San Francisco, United States
- Employees
- 5
- Open positions
- None listed
- Dealroom signal
- 0.0
Valuation & funding
Wrap Media funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES C✓Equity / VC | Apr 2016 | $9M | $36M | Silicon Valley Bank · The Raine Group · Salesforce Ventures · ProSiebenSat1 Media | — |
| SERIES B✓Equity / VC | Sep 2015 | $13M | $51M | The Raine Group · ProSiebenSat1 Media · Salesforce Ventures | — |
| SERIES A✓Equity / VC | Apr 2015 | $3.5M | $14M | The Raine Group | — |
Financials
Workforce over time
Available workforce history. Financial fields without reported data are omitted.
| Year | Employees |
|---|---|
| 2026 | 5 |
| 2025 | 4 |
| 2024 | 4 |
| 2023 | 4 |
| 2022 | 4 |
| 2021 | 6 |
| 2020 | 11 |
Growth signals
Wrap Media website traffic
Latest recorded traffic for Wrap Media is 5.1K monthly website visits, up 264.3% over the last three months. Wrap Media's team grew 25% over the past year.
Comparisons
Wrap Media compared with similar companies
Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.
Talent graph
Wrap Media's talent
Source: Dealroom Talent Intelligence.
Global footprint
Where Wrap Media has talent and traffic
team presence
In the news
Latest news about Wrap Media
Recent press, funding announcements, and product moves mentioning Wrap Media — open to read from the original sources.
Market sentiment
What the market is saying about Wrap Media
An AI-synthesized read of the highest-engagement posts about Wrap Media on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
See Wrap Media’s full profile on Dealroom
Request a free trial to see the complete deal history, financials, people graph and growth signals.
Takes under a minute. Already use Dealroom? Log in.