Wonderflow

About Wonderflow

Wonderflow is a B2B technology company specializing in Voice of the Customer (VoC) analytics. Founded in 2014 by Riccardo Osti, Giovanni Gaglione, and Michele Ruini, the company is headquartered in Amsterdam, Netherlands, with offices in Milan and Trento. Wonderflow developed an AI-powered platform that aggregates and analyzes customer feedback from numerous sources, such as online reviews, surveys, and contact center interactions. Using proprietary Natural Language Processing (NLP), the software extracts actionable insights from unstructured text data across 13 languages, helping businesses understand consumer sentiment and improve their products and services.

The company's core offering is a unified analytics platform that provides clients with a customizable dashboard, known as the 'Wonderboard', to visualize customer feedback analysis. This tool enables various departments within an organization, from product development to marketing, to make data-driven decisions. In July 2023, Wonderflow launched "Wonder," a generative AI product that provides instant insights and recommendations by leveraging what the company claims is the world's largest consumer review data lake. The business model is subscription-based, serving enterprise clients including Philips, Colgate-Palmolive, DHL, and Samsung.

The founding team combines expertise in technology, business development, and design. Riccardo Osti, who served as CEO until 2024, has a background in economics and digital entrepreneurship. Giovanni Gaglione, the CTO, is responsible for the software architecture and algorithms, having studied computer science and sentiment analysis. Michele Ruini, the current CEO, has a background in mathematics and experience in UX design and entrepreneurship. The company has raised a total of $25 million over several funding rounds, with a significant $20 million Series B round in June 2021 led by Klass Capital.