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Wisely

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Wisely – Introducing a Smarter Front-of-House

Ann Arbor, United StatesFounded 2013eCommerce & Marketplaces
Valuation $100–250M Last recorded · 2021
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Wisely and the history behind them.

About Wisely

Wisely operates in the customer intelligence and data analytics market, serving businesses that aim to enhance customer experiences and loyalty. The company provides a platform that enables businesses to gain deep insights into customer behaviors and lifetime value, allowing for personalized engagement and improved customer satisfaction. Wisely's algorithms offer highly accurate data, significantly outperforming traditional methods. The platform integrates various data sources to provide a comprehensive view of 100% of customers, helping businesses transition from a same-store sales mindset to focusing on customer lifetime value. Wisely's business model revolves around subscription-based services, where clients pay for access to the platform and its analytics capabilities. The company generates revenue through these subscriptions and potentially through additional services such as data integration and consulting. Wisely's clients include CEOs, boards, and finance teams who are looking to leverage customer data for strategic decision-making. The company operates primarily in the hospitality and retail sectors, where understanding customer preferences and behaviors is crucial for success.

Source: Dealroom company data

At a glance

Status
Acquired
Founded
2013
Headquarters
Ann Arbor, United States
Employees
5
Open positions
1
Dealroom signal
67.6/100
Industry
Food
Sub-industry
In-store Retail & Restaurant Tech
Sector
eCommerce & Marketplaces, Reporting, Branding, horizontal marketplaces
Technology
Mobile app
Business model
Marketplace & ecommerce
Client focus
b2b

Funding history

4 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
OtherOther financing Jan 2023 $0 — Mistral Equity Partners ↗
ACQUISITION✓Exit Oct 2021 $187M $187M OLO —
Showing the latest 2 of 4 recorded eventsBook a demo for the full funding history →

Growth signals

Wisely website traffic

Latest recorded traffic for Wisely is 440K monthly website visits, down 8.3% over the last three months. Wisely's team declined 16.7% over the past year.

Latest monthly visits440K 3-month web change-8.3% 1-year team growth-16.7%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

5 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed2 investors entered at this stage

  • Maple Leaf Angels
  • Ripple Ventures

Other known investors3 additional known investors

  • Mistral Equity Partners
  • OLO
  • Scott Lawton
Team profiled 11 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 3 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
1 countries with
team presence
🇺🇸 United States100%
1 country shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Wisely on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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