Wirkaufens

About Wirkaufens

Wirkaufens.de, operating under the legal entity asgoodasnew electronics GmbH, is a prominent player in the European re-commerce market, specializing in the buyback of used consumer electronics. The company was established in 2008 by Christian Wolf, who initially launched the venture from his living room. Wolf's prior experience includes roles at several startups and at Deutsche Telekom Laboratories, where he focused on developing business models for mobile services. Although initially founded with a partner, Wolf soon became a solo founder, steering the company's early growth.

The firm's core business revolves around providing a simple, risk-free online platform for consumers in Germany and Austria to sell a wide array of used electronic devices. This includes smartphones, tablets, cameras, laptops, and gaming consoles. The business model is centered on the principles of the circular economy; Wirkaufens purchases used electronics, professionally refurbishes them in its workshop in Frankfurt (Oder), and then resells them through its sister platform, asgoodasnew.com. This process extends the life cycle of electronic devices, contributing to a reduction in e-waste and saving valuable resources.

The service is designed for ease of use, offering customers an instant valuation for their devices, free and insured shipping, and prompt payment within 3 to 5 business days of the item's arrival and inspection. A key feature is the certified data erasure process, ensuring all personal data is securely removed from the devices. The company serves both private individuals and business clients looking to sell corporate electronics, offering tailored solutions for larger quantities. Revenue is generated from the margin between the purchase price of the used goods and the resale price of the refurbished products. In 2014, founder Christian Wolf transitioned from his role as CEO to an advisory position, and Daniel Boldin, formerly of ProMarkt, took over as CEO to steer the company's next phase of growth.