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asgoodasnew

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High quality refurbished consumer electronics

Frankfurt, GermanyFounded 2008eCommerce & Marketplaces
Valuation $50–100M Last recorded · 2021
Revenue $100–500M Latest reported FY
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
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About asgoodasnew

asgoodasnew is a German e-commerce platform specializing in the refurbishment and sale of used electronics. The company buys used devices such as smartphones, tablets, cameras, and laptops from individuals and businesses, and then refurbishes them to a high standard before reselling them to customers.

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The company's business model is based on the circular economy, extending the life of electronic devices and reducing e-waste. asgoodasnew operates in the consumer electronics market, targeting customers who are looking for high-quality devices at a lower price point than new products. The company generates revenue through the sale of these refurbished devices.

asgoodasnew differentiates itself by offering a 30-month warranty on all its products, which is longer than the standard warranty for new devices. This helps to build trust with customers and underlines the quality of the refurbishment process. The company sells its products through its own website, asgoodasnew.de, and also has a presence on other online marketplaces.

Source: Dealroom company data

At a glance

Founded
2008
Headquarters
Frankfurt, Germany
Sector
eCommerce & Marketplaces
Power Law
Thoroughbred$100M+ revenue

Latest news

Press, funding announcements and product moves mentioning asgoodasnew.

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Investors

9 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed1 investor entered at this stage

Series A4 investors entered at this stage

  • Ventech
  • pd ventures
  • Brandenburg Kapital
  • Commerce and Ventures(SevenVentures)

Series B and later4 investors entered at this stage

  • MCI Capital
  • Munich Venture Partners
  • Verdane Capital
  • Redstone
Employees mapped 96 incl. 1 AI specialist
Founders Hidden — book a demo/100 quality score
Key operators 24 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
3 countries with
team presence
🇩🇪 Germany95.2%
🇵🇱 Poland3.2%
🇳🇴 Norway1.6%
3 countries shown
Web traffic by country
490K monthly visits
across markets
🇩🇪 Germany85.9%
🇦🇹 Austria8.4%
🇪🇸 Spain1.4%
🇨🇭 Switzerland0.7%
🇺🇸 United States0.6%
Top 5 markets shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about asgoodasnew on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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