Wirestock

Founded in 2017 by Ashot Mnatsakanyan and Michael Khachatryan, and later joined by Vladimir Khoetsyan and Hovhannes Kuloghlyan in 2019, the company was initially established to simplify the process for creators to sell their photos, videos, and illustrations across multiple stock content marketplaces. The platform automated manual tasks like keywording and captioning, significantly speeding up the monetization process for creators. Over time, Wirestock expanded to include video and vector uploads, as well as print sales.

Recognizing the growing demand for high-quality, licensed data for training generative AI models, Wirestock pivoted to serve this emerging market. The company now functions as a bridge between its community of over 700,000 creators and AI labs seeking reliable, ethically sourced training data. This model addresses legal and practical challenges for AI companies by providing vetted, high-quality visual content complete with necessary metadata. The platform has paid out over $10 million to its creators, who can get matched with projects based on their skills in photography, videography, illustration, and graphic design.

Wirestock's business model involves creators participating in paid projects that supply visual content to AI labs, which has proven to be a lucrative channel for them. The company has raised a total of $2.34 million in funding over two seed rounds from investors including 2048 Ventures, Graph Ventures, and Vulcan Capital. In early 2026, Wirestock announced it would be sunsetting its third-party stock marketplace distribution services, portfolio pages, and premium plans to focus entirely on its new model of connecting creators with paid AI training projects.