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Minerva
AI platform for modeling consumer behavior insights
About Minerva
Minerva provides a platform that utilizes artificial intelligence to model consumer behavior, offering companies predictive insights into their customers. The platform is designed for go-to-market organizations, providing hyper-granular context on their customers to make consumer behavior observable, predictable, and actionable. Minerva serves various industries, including real estate, sports, hospitality, and private wealth management, by identifying consumer propensities and triggers to enhance sales.
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The company's technology combines and enhances a client's existing customer data with Minerva's own high-fidelity consumer data in a privacy-compliant manner. Through collaborative model-building with its clients, Minerva develops custom predictive models for different target personas and products. These deep customer analytics are delivered via real-time integrations to improve segmentation, targeting, and personalization. The platform can integrate directly with CRMs, marketing platforms, and data warehouses through its API and data feeds.
Minerva was founded in 2019 by Joaquin Roca, Craig T Wood, and Rafael Gonzaque and is headquartered in Brooklyn, New York. The company has secured venture capital funding, including a Series A round.
At a glance
- Status
- Operational
- Founded
- 2023
- Headquarters
- New York City, United States
- Employees
- 24
- Open positions
- None listed
- Dealroom signal
- 83.5/100
- Industry
- Marketing, Enterprise Software
- Sector
- AI, Core AI, MLops, AI Data Preparation and Generation, ai model layer
- Technology
- Artificial Intelligence, Big Data
- Business model
- SaaS
- Client focus
- b2b
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| EARLY VC✓Equity / VC | Jun 2026 | $20M | $80M | 8VC · The General Partnership · Topology Ventures · Lingotto Investment Management | ↗ |
Growth signals
Latest recorded traffic for Minerva is 32K monthly website visits, up 100% over the last three months.
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A5 investors entered at this stage
8VC
The General Partnership
Topology Ventures
Lingotto Investment Management
Citrini Research
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Minerva on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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