Onfire

Onfire is a revenue intelligence platform founded in 2023 by former Israeli Defense Forces Unit 8200 intelligence operatives: Tal Peretz (CEO), Shahar Shavit (CTO), and Nitzan Hadar (CPO). The founders leveraged their military experience in creating intelligence systems to address a context gap in B2B sales, specifically targeting companies that sell to technical buyers like developers and engineers. Before writing any code, the team interviewed 275 revenue leaders to understand the pain points in their go-to-market operations.

The company's core offering is a vertical AI platform that analyzes online activity and discussions across public forums, blogs, and developer communities like Reddit, Stack Overflow, and Discord to identify buying signals. This AI-driven platform, known as the Account Intelligence Graph™, connects a company's first-party data from its CRM with Onfire's proprietary data on 50 million engineers to identify high-intent prospects and their specific needs in real-time. The platform is designed to integrate with existing CRM and outbound tools, allowing sales and go-to-market (GTM) teams to enrich their data, pinpoint ideal customers, and tailor their outreach with precision.

Onfire operates on a subscription-based SaaS model, with pricing likely scaled by the number of users, accounts monitored, or signals processed. The company serves software and cloud companies, helping their sales teams become more efficient by focusing on qualified leads. Early customers include firms like Aiven, Cyera, Spectro Cloud, and ActiveFence. After a beta launch, Onfire announced it had emerged from stealth with $20 million in funding, including a $14 million Series A round co-led by Grove Ventures and TLV Partners. The company reports that its platform has already contributed to over $50 million in closed deals for its clients.

Keywords: revenue intelligence, AI for sales, B2B sales, go-to-market, GTM platform, sales intelligence, buying signals, technical buyers, developer marketing, lead generation, account intelligence, sales automation, CRM enrichment, contextual AI, vertical AI, sales acceleration, intent data, prospect identification, sales pipeline, AI copilot