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WIN Reality
Sports technology company preparing athletes for competition through game-speed virtual and augmented reality applications
About WIN Reality
WIN Reality is a startup that operates in the sports technology market, specifically focusing on baseball training. The company offers a unique virtual reality (VR) training experience that allows baseball players of all levels to practice their hitting skills at home, at any time. The VR technology simulates game-speed pitches, providing players with unlimited practice opportunities against a variety of pitchers. This innovative approach to training is designed to build players' confidence and improve their performance at the plate.
The company's business model is based on a membership system. Members gain access to the VR training platform, which works on Meta Quest 2 and 3 headsets. The membership also includes a Bat Attachment that allows players to use their real bat in the VR environment. Additionally, members have access to a library of over 600 pitchers to practice against, and can track their improvement with advanced swing metrics. The company also offers a mobile app for interactive practice.
WIN Reality's primary clients are baseball players, both professional and amateur. The company boasts that it is trusted by over 100,000 players, including 2022 MVP Paul Goldschmidt. The company generates revenue through its membership fees, and currently offers a promotional deal that includes a free short bat and a $50 gift card to Dick's Sporting Goods.
Source: Dealroom company dataAt a glance
- Status
- Operational
- Founded
- 2018
- Headquarters
- Austin, United States
- Employees
- 51
- Open positions
- 2
- Dealroom signal
- 67.5/100
- Industry
- Sports
- Sub-industry
- Sport Platform & Application
- Sector
- Sports, Training, Immersive Technologies, Sports Tech, Hard Tech
- Technology
- Hardware, Augmented Reality, Virtual Reality
- Business model
- Manufacturing
- Client focus
- b2b, b2c
- Investment activity
- 3 companies, latest Dec 2025
- Capital deployed
- —
- Preferred round
- ACQUISITION
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES A✓Equity / VC | Jun 2022 | $45M | $180M | Spectrum Equity | ↗ |
| DEBT✓Debt | Sep 2021 | $3.8M | — | Lago Innovation | — |
Growth signals
Latest recorded traffic for WIN Reality is 36K monthly website visits, down 10% over the last three months. WIN Reality's team declined 8.9% over the past year.
Open positions
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|---|---|---|---|---|---|
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 WiderunWiderun The First Full Immersive Virtual Reality Fitness Experience | WiderunWiderun |
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 YURMaking fitness more engaging by making workouts more enjoyable and less taxing to the body by immersing the mind |
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
YakkertechPhoenix, United States
→
Blast MotionCarlsbad, United StatesExperience a new way to capture a moment and share it with friends.
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EON Sports VRIrvine, United StatesHelping athletes unlock their true potential with Virtual and Augmented Reality Technologies
$800Kvaluation
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed1 investor entered at this stage
Ben Lamm
Series A1 investor entered at this stage
Series B and later1 investor entered at this stage
Lago Innovation
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about WIN Reality on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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