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FitXR
Virtual reality fitness platform for at-home workouts
About FitXR
FitXR is a fitness technology company that develops virtual and augmented reality-based exercise experiences. The company operates a virtual fitness studio accessible through VR headsets like the Meta Quest, providing a range of on-demand workout classes that include boxing, dance, HIIT, combat, and sculpt. FitXR's business model is primarily subscription-based, offering users access to its library of fitness classes for a monthly or annual fee, which provides a recurring revenue stream.
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The company was founded in London, United Kingdom, in 2016 by Sameer Baroova and Sam Cole, who serves as the CEO. Cole's inspiration for the company stemmed from his background in sports and a personal passion for technology, seeking to create a more engaging and motivating fitness experience than traditional options. The company launched its first product, BoxVR, a rhythm-based boxing game, before rebranding to FitXR to encompass a broader range of workouts. A significant milestone was the transition from a one-time purchase model to a subscription service in 2021, enabling the regular release of new content and multiplayer features. The platform is designed for individuals seeking convenient and immersive at-home fitness solutions. It incorporates gamification elements, leaderboards, and workouts designed by professional fitness instructors to enhance user engagement.
At a glance
- Status
- Operational
- Founded
- 2016
- Headquarters
- London, United Kingdom
- Employees
- 46
- Open positions
- 2
- Dealroom signal
- 62.4/100
- Industry
- Gaming, Sports
- Sub-industry
- Fitness, Sport Platform & Application
- Sector
- Consumer Services, Gamification, Video Content, Training, Game Development, Immersive Technologies, Sports Activity and Performance
- Technology
- Deep Tech, Virtual Reality
- Business model
- SaaS
- Client focus
- b2c
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| EARLY VC✓Equity / VC | Feb 2024 | $0 | — | CircleRock Capital | ↗ |
| DEBTDebt | Apr 2022 | $5M | — | TriplePoint Capital | — |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for FitXR is 23K monthly website visits, up 27.8% over the last three months. FitXR's team declined 19.3% over the past year.
Similar companies
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed7 investors entered at this stage
Boost VC
Maveron
Harri Manninen
TenOneTen Ventures
Eytan Elbaz
John Vechey
Bryan Rosenblatt
Series A1 investor entered at this stage
CircleRock Capital
Series B and later2 investors entered at this stage
Hiro Capital
TriplePoint Capital
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about FitXR on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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